Strategic Communication Major and Team Win DECA/ICDC International Entrepreneurial Challenge
Columbia, Mo. (April 29, 2010) — Three University of Missouri students won this year’s Collegiate DECA/ICDC Entrepreneurship Challenge in Louisville, Ky. Matt Kamp, a dual major in strategic communication and marketing, with teammates Josh Johnson and Dave Oster took home the $5,000 Don DeBolt Scholarship for receiving first place out of the 55 competing teams.
The International Career Development Conference pushes students to create a business idea within 24 hours of receiving a business scenario, and then pitch the idea to three preliminary judges. If the team qualifies for the final round, they give a final pitch the next morning to determine the winner. This year’s challenge was to create a business concept that capitalized on the new Louisville Downtown Arena currently being built right next to the Galt House Hotel.
The two-page executive summary that the team developed included a mission statement, description of the business concept, fiscal soundness and feasibility of the concept.
The Missouri team created a text-based coupon service called OMG Coupons. The event took place during the Collegiate DECA ICDC Conference and was sponsored by Yum! Brands, the world’s largest restaurant company.
Kamp is from St. Louis and anticipates a 2012 graduation. Johnson is majoring in marketing; Oster in computer science/information technology with a journalism minor.
Updated: May 11, 2020