Missouri Method
Athlead student team wins Fox Sports University challenge after being tasked with getting casual Fox viewer interested in boxing
Competing in the Fox Sports University challenge, Team Athlead quickly recognized the need to reach their target audience on multiple forms of media throughout the day and created their winning campaign around that objective. Though challenging, project provided creative freedom and hands-on learning for students. By Jerry Duggan Strategic Communication Student Columbia, Mo. (Sept. 19, … Continued
Missouri School of Journalism to Host Open House, Offer Guided Tours In Conjunction with Family Weekend 2019
In conjunction with Mizzou Family Weekend, a guided tour of of KOMU-TV, the J-School’s unique, University-owned NBC affiliate will be offered beginning at 4:30 p.m. on Friday, Sept. 13, at the station’s broadcast facility located at 5550 Old 63 South, Columbia, MO 65201. All Events Scheduled from 1 to 4 p.m. on Friday, Sept. 13 … Continued
Missouri Journalism Students Receive Society of Professional Journalists’ Regional, National Awards
The staff of Vox Magazine was named as a finalist for “Best Student Magazine” in SPJ’s 2018 Mark of Excellence Region 7 Awards, just one of the recognitions Missouri students received from SPJ at the regional and national level. Vox Magazine a Finalist for Best Student Magazine Columbia, Mo. (July 18, 2019) — The Society … Continued
AdZou Team Impresses Client, the SE Missourian
Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued
Journalism Students, Alumni Gain Hands-On Experience Covering Missouri Tornado Devastation
Missouri undergraduate student Spencer Humphrey interviews U.S. Senator Josh Hawley (R-MO) after the senator is debriefed by Eldon, Missouri, officials about the damage to the community. Photo: Olivia Gerling, KMIZ. Several students were in their first week of summer classes when a tornado hit Jefferson City, Eldon By Jennifer Nelson and Nate Brown Columbia, Mo. … Continued
Hands-On Investigative Reporting Project Leads Missouri Attorney General to Launch New Probe
During their senior year at Mizzou, Kyra Haas and Aviva Okeson-Haberman began developing a story that took their reporting in unanticipated directions, requiring them to file multiple Sunshine Law requests after they noticed a disparity between the data and their anecdotal experiences speaking directly with Missourians who had attempted to use the state’s adult abuse … Continued
Students Gain Hands-On Experience Developing Campaigns to Attract Audiences to Boxing
Over the course of what can often be a time-consuming challenge during the final semester of their senior year, Missouri Adjunct Instructor Scott Fuenfhausen likes to remind his AdZou students that they will be encouraged to keep going as long as they “look at this as a 16-week interview.” Fox Sports has option to implement … Continued
Missouri School of Journalism Students Gain Hands-On Experience Working for Fee-Based Clients
In the enduring Missouri Method tradition of learning-by-doing, strategic communication seniors spent the spring 2019 semester working at AdZou developing fully-fleshed-out, research-based, creative marketing and advertising campaigns for 18 local and regional fee-based clients. AdZou’s Impact? $5,000 in One Day. By Jennifer Nelson Columbia, Mo. (May 17, 2019) — Twenty-eight teams consisting of 211 strategic … Continued
Missouri Business Alert Expands to Kansas City, Adds More Hands-On Learning for Journalism Students
Convergence journalism junior Rashi Shrivastava, from Pune, India, will spend summer 2019 working on people-focused stories as a multimedia reporter for Missouri Business Alert in its new Kansas City, Mo., office. Junior Rashi Shrivastava to Work Full-Time at Startland News Office This Summer By Jennifer Nelson Columbia, Mo. (May 10, 2019) — Missouri Business Alert … Continued
Double-Major Student Selected as Washington Media Fellow
Columbia, Mo. (March 5, 2019) — The Missouri School of Journalism encourages students to be resilient in building strategic communication skills that set them apart. This resilience is something that Jazmyn Ferguson embodies. Along with her double major in journalism and business, Ferguson’s robust academic career led her to another interest – public policy and … Continued