MOJO Ad
MOJO Ad Helps Staffs at Chicago Agencies Better Understand the 18-24 Demographic
The Staff Presented the State of the YAYA Report While Touring 12 Companies By Katelyn Morris MOJO Ad Public Relations Account Executive Columbia, Mo. (Feb. 20, 2014) — Young adults have a combined buying power of almost $6.9 billion, and more than half would rather lose their car than their phone. These are among the … Continued
Workshops Prepare Students for Strategic Communication Career Fair
Personal Branding, Social Media Presence and Resume Reviews Among the Topics Discussed Columbia, Mo. (Feb. 6, 2014) — Strategic communication students planning to attend the annual Strategic Communication Career Fair recently participated in three workshops designed to develop their professional presence. Missouri School of Journalism students learned about Branding Yourself: How to Keep Your Name … Continued
Famous Footwear Taps MOJO Ad to Reach the Youth and Young Adult Market
Missouri School of Journalism’s Student-Staffed Ad Agency Delivers 3 Campaign Recommendations By Marissa Ferri Public Relations Account Executive MOJO Ad Columbia, Mo. (May 28, 2013) — Famous Footwear, a leading shoe retailer of Brown Shoe Company, challenged MOJO Ad to differentiate their brand from other shoe retailers in the market at the beginning of the … Continued
MOJO Ad Students Visit 8 Minneapolis Advertising Agencies and Media Companies
The Group Shared Insights about 13- to 17-Year-Olds in the ‘State of the Next YAYA’ Presentation By Sam Presperin Public Relations Account Executive MOJO Ad Columbia, Mo. (March 12, 2013) — Twelve MOJO Ad students from the Missouri School of Journalism recently visited eight Minneapolis advertising agencies and media companies to learn more about the … Continued
MOJO Ad to Develop Integrated Campaigns for National Chain Famous Footwear
By Susan Visscher Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 12, 2013) — MOJO Ad, the Missouri School of Journalism’s student-staffed, professional-services advertising agency, will develop integrated strategic communication campaign ideas for Famous Footwear during the spring semester. The campaigns will target the Youth and Young Adult (YAYA) market, those in the 18 … Continued
MOJO Ad Students Present Final Campaigns to U.S. Fish and Wildlife Service
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Dec. 17, 2012) — MOJO Ad students proposed three different ways to encourage natural resource stewardship and volunteerism among the Youth and Young Adult (YAYA) market during their final campaign presentations to the U.S. Fish and Wildlife Service (USFWS) on Nov. 30. USFWS Midwest … Continued
Reaching Young Adults: Using Communications Expertise from the Missouri School of Journalism to Engage Young Adults in USFWS Volunteer Opportunities
By Ashley Spratt Communications Coordinator U.S. Fish and Wildlife Service Columbia, Mo. (Oct. 30, 2012) — The U.S. Fish and Wildlife Service (USFWS), the nation’s premiere agency dedicated to the protection, conservation and management of fish, wildlife and our natural resources, faces an unprecedented challenge of engaging a generation of tech-savvy, highly diverse, and highly … Continued
New White Paper Shows Youth and Young Adult Employees Value Long-Term Benefits
By Cole Donelson YAYA Connection Columbia, Mo. (May 11, 2012) — New research reveals employees in all fields of work in the YAYA (Youth And Young Adults) demographic, those 18 to 24 years, value opportunities for career growth and healthcare coverage over other features offered by employers. These and other findings are now available in … Continued
Strategic Communication Students Participate in Award-Winning Mindfire Program
Senior Jordan Tatman Awarded $100 for Winning Idea New York (May 7, 2012) — Missouri School of Journalism strategic communication students are among those from 40 elite and diverse universities around the world to participate in Mindfire. This idea engine – just awarded the Silver SABRE Award for PR Product of the Year by the … Continued
MOJO Ad Students Present Annual State of the YAYA to Chicago Advertising Agencies
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (April 19, 2012) — Twelve MOJO Ad students visited nine Chicago advertising agencies and companies March 27-30 to present the annual State of the YAYA report and learn more about the advertising world. Representing some of the world’s leading brands like McDonalds, Proctor & … Continued