Strategic Communication

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief's 2020 Super Bowl win. Note: This photo was taken prior to COVID-19.

School of Journalism senior covering second Super Bowl for the NFL

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief’s 2020 Super Bowl win. Note: This photo was taken prior to COVID-19. Lifelong Chiefs fan Diego Galicia is in Tampa covering the Super Bowl, thanks in part to the Tiger alumni network and a well-timed … Continued

Three teams of Missouri strategic communication students worked virtually to create integrated campaigns for AT&T targeted to the health and wellness journey for college students in campus environments.

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

Despite challenges posed by the global COVID-19 pandemic, the fall 2020 semester at Mizzou featured four AdZou teams performing extensive quantitative and qualitative research and developing marketing plans for two clients.

AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

Growing up, Mizzou alumna Emily Russell, BJ '17, could not have imagined she would be wearing flame retardant clothing and working at a manufacturing site.

Journalism alumna recognized for her commitment to public service

Columbia, Mo. (Dec. 10, 2020) — A graduate from the Missouri School of Journalism was named to the Southeast Texas Young Professional Organization‘s 40 under 40 list for her commitment to public service and leadership capabilities. Emily Russell, BJ ’17, was recognized for her contributions in the Beaumont, Texas, community as a public and government … Continued

Study participants were assigned three news articles to read. Some included infographics with the text.

Explaining science – visually

University of Missouri journalism researchers find infographics can help journalists communicate complex science-based health news. By Eric Stann MU News Bureau Columbia, Mo. (Dec. 3, 2020) — For more than two decades, scientists and the general public have disagreed on the safety of consuming genetically modified, or GM, foods. A recent survey showed that while … Continued

Researchers measure a person's cognitive and bodily responses in real-time, including heart function and eye movement.

PRIME lab adjusts to continue researching during pandemic

University of Missouri’s journalism research lab measures a person’s mental and bodily responses to media messaging. Columbia, Mo. (Dec. 3, 2020) — Inside the University of Missouri’s Psychological Research on Information and Media Effects, or PRIME, lab, researchers recently resumed studying how people process media messaging by measuring participants’ eye movement after temporarily stopping their … Continued

A 20-person student team of Mizzou strategic communication seniors was matched with Tinder, a popular dating app, in a competition against other student teams nationwide to develop an integrated advertising campaign for a real-world client.

Mizzou NSAC has a new match

By Zach Taylor Columbia, Mo. (Nov. 4, 2020) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) swiped right and found its newest soulmate. This school year, the team of students is matched with Tinder, a popular dating app. Tinder, which was started on a college campus in 2012, is a place where … Continued

Jihwan Aum

Strategic communication senior shows resilience when finishing degree after COVID-19 challenges motivated him to move home to South Korea

Missouri strategic communication senior Jihwan Aum rose to multiple COVID-19-related challenges working from his home on the other side of the world; his dedication and perseverance earned him an award from his MOJO Ad classmates. MOJO Ad provided hands-on work experience for job market By: Jennifer Nelson Columbia, Mo. (June 3, 2020) — The coronavirus … Continued