Strategic Communication
9/11 Terrorist Attacks Changed Americans’ Views of Foreign Cultures, Journalism Research Shows
By Nathan Hurst MU News Bureau Columbia, Mo. (March 26, 2010) — The Sept. 11, 2001, terrorist attacks impacted the United States in many ways. From a drastic re-evaluation of homeland security to sending the nation into war, the attacks affected millions of Americans. Now, a Missouri School of Journalism researcher has examined the cultural … Continued
Public Health Meetings Help Communities During Epidemics, MU Study Indicates
By Nathan Hurst MU News Bureau Columbia, Mo. (March 19, 2010) — The H1N1 outbreak last fall created a public outcry for more information on the risks and treatment of the quickly spreading disease. Although public health institutions across the country were holding meetings, little was known about their impact on the general public. Now, … Continued
45 Strategic Communication Students Visit Chicago to Network, Learn about the Industry
By Lauren Walsh Master’s Student Columbia, Mo. (March 16, 2010) — “Take advantage of any opportunity to get into the game,” noted Karen Sauder, BJ ’90, as she welcomed 45 Missouri School of Journalism strategic communication students to DraftFCB Chicago. Sauder, who serves as the agency’s managing director, also told the students that this is a … Continued
MU Researcher Finds More Effective Ways to Converge Media
New Study Will Help Online Reporters Optimize Results By Nathan Hurst MU News Bureau Columbia, Mo. (March 4, 2010) — The Internet has created many new opportunities in the past two decades. For news organizations, it has given an outlet for a virtually unlimited amount of space to post content. The Internet now allows news … Continued
Strategic Communication Career Fair Offers Students and Recruiters the Chance to Meet Their Perfect Match
By Katherine Vicari Public Relations Account Executive MOJO Ad Columbia, Mo. (March 4, 2010) — More than 180 Missouri School of Journalism students and 50 recruiters from 22 agencies and organizations attended the annual Strategic Communication Career Fair on Feb. 18. Recruiters traveled from Denver, Dallas, Chicago, Kansas City, St. Louis and Minneapolis to network … Continued
Highlighting Racial Disparities Increases Coverage and Effectiveness of Health News, MU Researchers Find
By Emily Smith MU News Bureau Columbia, Mo. (Nov. 19, 2009) — Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to … Continued
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Readers’ Physiological Responses to Online Content Provides New Insight for Advertisers By Emily Smith MU News Bureau Columbia, Mo. (Nov. 13, 2009) — Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet & American Life Project survey. Half of these adults use the Web … Continued
Doctoral Student Rachel Young Named 2009 Paul Synor Fellow
Program Enhances Strategic Communication Studies at the Missouri School of Journalism By Joan Niesen Master’s Student Columbia, Mo. (Oct. 27, 2009) — Rachel Young, a first-year doctoral student at the Missouri School of Journalism, is the 2009 Paul Synor Fellow. Her research emphasis is in health communication, specifically addressing disparities in preventive care among adolescents … Continued
Thorson, Duffy Surprised with President’s Award at the Annual Missouri Press Association Convention
Kansas City, Mo. (Oct. 26, 2009) — Missouri Press Association president Vicki S. Russell surprised two Missouri School of Journalism professors with the President’s Award at the group’s recent convention in Kansas City. The MPA President’s Award was established to honor a person or persons who’ve made a special impact on that president. Esther Thorson … Continued
Summer Program in Prague Offers Strategic Communication Students an Opportunity to Work with Nestlé, McCann Erickson and Charles University Students
By Angela Hamilton Master’s Student Columbia, Mo. (Oct. 8, 2009) — Eight Missouri School of Journalism students worked alongside nine students from Charles University in Prague, Czech Republic, to develop an integrated strategic communication campaign for the global giant nutrition and health company Nestlé. The group’s project focused on introducing a popular powdered cocoa mix, … Continued