Strategic Communication
Missouri’s Strategic Communication Researchers Rank No. 1 in Advertising Publications
Columbia, Mo. (April 29, 2010) — Strategic communication research at the Missouri School of Journalism leads that conducted at all other advertising and strategic communication programs in the U.S. and many abroad. The first-place ranking is based on total number of publications over the past 10 years. A study presented at the 2010 annual meeting … Continued
The Joy is in the Social Hunt
MU Researcher Finds Facebook Users Enjoy Searching for Friends the Most By Nathan Hurst MU News Bureau Columbia, Mo. (April 22, 2010) — The popularity of social networking websites has grown dramatically in recent years. One of the most popular sites, Facebook.com, now boasts more than 350 million users worldwide. With so many people interacting … Continued
Who Is Injured Determines Who Gets the Blame
MU Study Finds that Consumers Blame Organizations for Crises More When the Injured Party Is a Consumer, Rather Than a Member of the Organization By Nathan Hurst MU News Bureau Columbia, Mo. (April 15, 2010) — When crises such as the recent Toyota recalls occur, public relations practitioners develop strategies to minimize damage to company … Continued
9/11 Terrorist Attacks Changed Americans’ Views of Foreign Cultures, Journalism Research Shows
By Nathan Hurst MU News Bureau Columbia, Mo. (March 26, 2010) — The Sept. 11, 2001, terrorist attacks impacted the United States in many ways. From a drastic re-evaluation of homeland security to sending the nation into war, the attacks affected millions of Americans. Now, a Missouri School of Journalism researcher has examined the cultural … Continued
Public Health Meetings Help Communities During Epidemics, MU Study Indicates
By Nathan Hurst MU News Bureau Columbia, Mo. (March 19, 2010) — The H1N1 outbreak last fall created a public outcry for more information on the risks and treatment of the quickly spreading disease. Although public health institutions across the country were holding meetings, little was known about their impact on the general public. Now, … Continued
45 Strategic Communication Students Visit Chicago to Network, Learn about the Industry
By Lauren Walsh Master’s Student Columbia, Mo. (March 16, 2010) — “Take advantage of any opportunity to get into the game,” noted Karen Sauder, BJ ’90, as she welcomed 45 Missouri School of Journalism strategic communication students to DraftFCB Chicago. Sauder, who serves as the agency’s managing director, also told the students that this is a … Continued
MU Researcher Finds More Effective Ways to Converge Media
New Study Will Help Online Reporters Optimize Results By Nathan Hurst MU News Bureau Columbia, Mo. (March 4, 2010) — The Internet has created many new opportunities in the past two decades. For news organizations, it has given an outlet for a virtually unlimited amount of space to post content. The Internet now allows news … Continued
Strategic Communication Career Fair Offers Students and Recruiters the Chance to Meet Their Perfect Match
By Katherine Vicari Public Relations Account Executive MOJO Ad Columbia, Mo. (March 4, 2010) — More than 180 Missouri School of Journalism students and 50 recruiters from 22 agencies and organizations attended the annual Strategic Communication Career Fair on Feb. 18. Recruiters traveled from Denver, Dallas, Chicago, Kansas City, St. Louis and Minneapolis to network … Continued
Highlighting Racial Disparities Increases Coverage and Effectiveness of Health News, MU Researchers Find
By Emily Smith MU News Bureau Columbia, Mo. (Nov. 19, 2009) — Effective communication of health news is needed to raise awareness and encourage behavior changes in populations who experience health disparities, or inequalities in health status, according to the U.S. Department of Health and Human Services. As media researchers search for better methods to … Continued
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Readers’ Physiological Responses to Online Content Provides New Insight for Advertisers By Emily Smith MU News Bureau Columbia, Mo. (Nov. 13, 2009) — Nearly 73 percent of all American adults use the Internet on a daily basis, according to a 2009 Pew Internet & American Life Project survey. Half of these adults use the Web … Continued