Strategic Communication
Building a Better Online Community
Researchers Find Characteristics that Affect People’s Intent to Participate in Web-Based Communities Columbia, Mo. (Nov. 10, 2006) — The Internet has been both praised for increasing social discussion and criticized for decreasing face-to-face interaction, but a new University of Missouri-Columbia study may help increase online social interaction if Web designers and operators take note. The … Continued
Strategic Planning for Strategic Communication Education
Alumni Contribute Ideas, Resources at Strategic Communication Summit Columbia, Mo. (Oct. 24, 2006) — For one day, five decades-worth of advertising and public relations professionals gathered at the Missouri School of Journalism with a common mission. Some of them grew up before television – others have not lived without the Internet. Generation gaps, however, gave … Continued
Faculty Member Publishes New Edition of Public Relations Textbook
Columbia, Mo. (Aug. 29, 2006) — Coverage of global markets, new technologies, and multiculturalism throughout make the recently published edition of Public Relations: The Profession and the Practice one of the leading college textbooks on the topic. The book is co-authored by Suzette Heiman, associate professor and director of planning and communications at the Missouri School … Continued
Advertising Student Receives $1,500 Scholarship for Community-Based Summer Course
Columbia, Mo. (June 23, 2006) — Rachael Bax, a senior advertising major at the Missouri School of Journalism, recently received a $1,500 scholarship that will allow her to continue work started by her classmates in an unusual “real life” advertising experience. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig … Continued
MOJO Ad Launches Web Site
Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued
Reporters Believe General Public Is Unable to Understand Scientific Issues, MU Study Finds
By Jill McDonnell MU News Bureau Columbia, Mo. (March 8, 2006) — While topics such as “genetics” and “biotechnology” have become part of the public’s general vocabulary, some researchers believe these issues receive far less media coverage than they once did. Does the lack of coverage stem from general public disinterest? Does it come from … Continued
MU Study Shows Adolescents More Affected Emotionally, Intellectually by Fear-Based Commercials Than Adults
Researchers Hope Findings Lead to Changes in Substance Abuse, Anti-Smoking Commercials MU News Bureau Columbia, Mo. (March 8, 2006) — A common strategy used in commercials to promote healthy behavior is fear. For example, anti-smoking campaigns have used vivid images depicting damage to the lungs caused by smoking. Now, a new study by a Missouri … Continued
Ad and PR Students Visit New York Agencies and Corporations
Columbia, Mo. (March 3, 2006) — Missouri School of Journalism strategic communication students were encouraged to “be a sponge” and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Tips from the Pros About the Work Research drives companies. It’s all about building relationships. Business is … Continued
Ad Fair Helps Advertising and Public Relations Companies Meet, Recruit Top Applicants
By Ashley D. Gammon Columbia, Mo. (Feb. 17, 2006) — Missouri School of Journalism students had the opportunity to meet, interview and make formal contacts with recruiters in the advertising and public relations fields at the fifth annual Ad Fair. “We’ve had a lot of J-School students in the past, and the School has a great … Continued
BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture
By Katie Costello Columbia, Mo. (Feb. 13, 2006) — Nancy Hill, executive vice president and managing director of BBDO New York, will be the 2006 Raymond M. Solomon Memorial Lecture speaker. Her talk will begin at 5:30 p.m., Thursday, Feb. 16, in Fisher Auditorium. “Nancy Hill is one of the luminaries of the advertising industry,” said … Continued