Strategic Communication
MU Study Shows Adolescents More Affected Emotionally, Intellectually by Fear-Based Commercials Than Adults
Researchers Hope Findings Lead to Changes in Substance Abuse, Anti-Smoking Commercials MU News Bureau Columbia, Mo. (March 8, 2006) — A common strategy used in commercials to promote healthy behavior is fear. For example, anti-smoking campaigns have used vivid images depicting damage to the lungs caused by smoking. Now, a new study by a Missouri … Continued
Ad and PR Students Visit New York Agencies and Corporations
Columbia, Mo. (March 3, 2006) — Missouri School of Journalism strategic communication students were encouraged to “be a sponge” and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Tips from the Pros About the Work Research drives companies. It’s all about building relationships. Business is … Continued
Ad Fair Helps Advertising and Public Relations Companies Meet, Recruit Top Applicants
By Ashley D. Gammon Columbia, Mo. (Feb. 17, 2006) — Missouri School of Journalism students had the opportunity to meet, interview and make formal contacts with recruiters in the advertising and public relations fields at the fifth annual Ad Fair. “We’ve had a lot of J-School students in the past, and the School has a great … Continued
BBDO Managing Director to Deliver Raymond M. Solomon Memorial Lecture
By Katie Costello Columbia, Mo. (Feb. 13, 2006) — Nancy Hill, executive vice president and managing director of BBDO New York, will be the 2006 Raymond M. Solomon Memorial Lecture speaker. Her talk will begin at 5:30 p.m., Thursday, Feb. 16, in Fisher Auditorium. “Nancy Hill is one of the luminaries of the advertising industry,” said … Continued
New PRIME Lab Web Site to Facilitate Sharing of Media Effects Research
Columbia, Mo. (Feb. 6, 2006) — With the launch of the new PRIME Lab Web site, faculty, students and other scholars will have an easier way to share data and other information about media effects research. The PRIME (Psychological Research on Information and Media Effects) Lab is equipped to conduct advanced research on how different … Continued
Research Reveals Slower-Paced, Non-Attack Political Ads Are Most Attention-Getting
Columbia, Mo. (Dec. 13, 2005) — The most attention-getting and memorable political advertisements are those that use fewer camera angles and scene changes and do not attack other candidates, according to research conducted at the Missouri School of Journalism. Katherine Roehrick’s research reviewed studies on both cognitive processes (memory, attention, and the like) and 30-second … Continued
Online Classified Ads Not Using All Available Resources, MU Study Finds
By Jill McDonnell MU News Bureau Columbia, Mo. (Oct. 10, 2005) — As newspapers make the shift to more and better online coverage in the age of information technology, classified advertisements in online newspapers have warranted additional attention as well. A recent study, conducted by a University of Missouri-Columbia researcher, found that classified advertisements in … Continued
Recent Advertising Graduate Selected for Northern India Program
Columbia, Mo. (May 16, 2005) — Jonathon Coulson, BJ ’05, is one of 12 students nationwide who has been selected to travel in northern India for three weeks this summer through the American Institute of Indian Studies. Coulson received his bachelor’s degree from the Missouri School of Journalism last week, graduating magna cum laude with an … Continued
Students Commemorate 223 Walter Williams Memories with Special T-Shirts
Columbia, Mo. (May 4, 2005) — When the students of Professor Steve Kopcha‘s Creative Portfolio class realized that 223 Walter Williams, the computer lab, will disappear in the construction process for the new Donald W. Reynolds Journalism Institute, they decided to memorialize the venerable place in the form of special T-shirts. Official groundbreaking ceremonies for … Continued
Topics Course Allows Students to Understand Brands, Self
Columbia, Mo. (May 2, 2005) — “A brand is a promise that stays consistent over time,” Beth Ronsick, BJ ’89, told her students the first day of a recent three-week topics course. “Brands are one of the most powerful assets a company can have; a customer’s perception of value may be intangible, but when properly steered, … Continued