Strategic Communication

AdZou

The coronavirus pandemic creates opportunities for School of Journalism AdZou capstone class innovation

By Zach Taylor Columbia, Mo. (May 5, 2020) — The Missouri School of Journalism students aren’t the only ones learning — its professors are learning, too. Todd Fuller, adjunct professor, prefers to teach in-person. He teaches graduating seniors taking the School’s capstone course AdZou, where they work in small teams to bring fresh perspectives to their … Continued

Susan Renoe

Meet School of Journalism’s newest Strategic Communication faculty member

By Zach Taylor Columbia, Mo. (Feb. 24, 2021) — For the School of Journalism’s newest Strategic Communication professor — who also doubles as the University of Missouri assistant vice chancellor for research, engagement and extension — it all started with Indiana Jones.  The fictional professor of archaeology inspired Dr. Susan Renoe (BA ‘97, MA ‘99) … Continued

Mikaela Ashley

J-School Strategic Communication senior named one of the nation’s 50 most promising multicultural students 

By Zach Taylor Columbia, Mo. (Feb. 22, 2020) — One strategic communication student has plans to change the world, and she’s off to a good start. Mikaela Ashley, BJ ‘21, recently attended the American Advertising Federation’s (AAF) Most Promising Multicultural Students Program, which annually awards 50 of the nation’s best advertising talent with the networking … Continued

Three J-School Strategic Communication students participate in Publicis Multicultural Talent Pipeline conference | Mikaela Ashley, Lauren Dismond, Kieran Malloy

Three J-School Strategic Communication students participate in Publicis Multicultural Talent Pipeline conference

By Zach Taylor Columbia, Mo. (Feb. 9, 2021) – J-School Strategic Communication students Mikaela Ashley, Kieran Malloy and Lauren Dismond were selected to attend the Publicis Multicultural Talent Pipeline (MCTP), an event focused on helping skilled people from multicultural backgrounds get their foot in the media industry’s door. “The Publicis MCTP event is three days … Continued

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief's 2020 Super Bowl win. Note: This photo was taken prior to COVID-19.

School of Journalism senior covering second Super Bowl for the NFL

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief’s 2020 Super Bowl win. Note: This photo was taken prior to COVID-19. Lifelong Chiefs fan Diego Galicia is in Tampa covering the Super Bowl, thanks in part to the Tiger alumni network and a well-timed … Continued

Three teams of Missouri strategic communication students worked virtually to create integrated campaigns for AT&T targeted to the health and wellness journey for college students in campus environments.

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued