Strategic Communication

Mikaela Ashley

J-School Strategic Communication senior named one of the nation’s 50 most promising multicultural students 

By Zach Taylor Columbia, Mo. (Feb. 22, 2020) — One strategic communication student has plans to change the world, and she’s off to a good start. Mikaela Ashley, BJ ‘21, recently attended the American Advertising Federation’s (AAF) Most Promising Multicultural Students Program, which annually awards 50 of the nation’s best advertising talent with the networking … Continued

Three J-School Strategic Communication students participate in Publicis Multicultural Talent Pipeline conference | Mikaela Ashley, Lauren Dismond, Kieran Malloy

Three J-School Strategic Communication students participate in Publicis Multicultural Talent Pipeline conference

By Zach Taylor Columbia, Mo. (Feb. 9, 2021) – J-School Strategic Communication students Mikaela Ashley, Kieran Malloy and Lauren Dismond were selected to attend the Publicis Multicultural Talent Pipeline (MCTP), an event focused on helping skilled people from multicultural backgrounds get their foot in the media industry’s door. “The Publicis MCTP event is three days … Continued

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief's 2020 Super Bowl win. Note: This photo was taken prior to COVID-19.

School of Journalism senior covering second Super Bowl for the NFL

Left to right: Alumni Bryndon Minter, student Diego Galicia and NFL social media co-worker Benji Gallagher pose after the Chief’s 2020 Super Bowl win. Note: This photo was taken prior to COVID-19. Lifelong Chiefs fan Diego Galicia is in Tampa covering the Super Bowl, thanks in part to the Tiger alumni network and a well-timed … Continued

Three teams of Missouri strategic communication students worked virtually to create integrated campaigns for AT&T targeted to the health and wellness journey for college students in campus environments.

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

Despite challenges posed by the global COVID-19 pandemic, the fall 2020 semester at Mizzou featured four AdZou teams performing extensive quantitative and qualitative research and developing marketing plans for two clients.

AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

Growing up, Mizzou alumna Emily Russell, BJ '17, could not have imagined she would be wearing flame retardant clothing and working at a manufacturing site.

Journalism alumna recognized for her commitment to public service

Columbia, Mo. (Dec. 10, 2020) — A graduate from the Missouri School of Journalism was named to the Southeast Texas Young Professional Organization‘s 40 under 40 list for her commitment to public service and leadership capabilities. Emily Russell, BJ ’17, was recognized for her contributions in the Beaumont, Texas, community as a public and government … Continued

Study participants were assigned three news articles to read. Some included infographics with the text.

Explaining science – visually

University of Missouri journalism researchers find infographics can help journalists communicate complex science-based health news. By Eric Stann MU News Bureau Columbia, Mo. (Dec. 3, 2020) — For more than two decades, scientists and the general public have disagreed on the safety of consuming genetically modified, or GM, foods. A recent survey showed that while … Continued

Researchers measure a person's cognitive and bodily responses in real-time, including heart function and eye movement.

PRIME lab adjusts to continue researching during pandemic

University of Missouri’s journalism research lab measures a person’s mental and bodily responses to media messaging. Columbia, Mo. (Dec. 3, 2020) — Inside the University of Missouri’s Psychological Research on Information and Media Effects, or PRIME, lab, researchers recently resumed studying how people process media messaging by measuring participants’ eye movement after temporarily stopping their … Continued