SHUHUA ZHOU has pioneered broadcast news in English in Southern China and anchored, reported and edited English-language news for the Guangdong TV Station (GDTV) in Guangzhou, P.R. China. GDTV is the third largest TV station in the country and serves four southern provinces with an audience more than 175 million. Zhou has worked as a consultant, teacher as well as an interpreter and translator for international broadcast workshops and documentaries. He was recognized in 2007 by the Guangdong TV Artists’ Association as one of the “100 Best TV Hosts” for his professional work as anchor and director of the English News program at the Guangdong TV Station from 1988 to 1993.
His primary research areas are television news and human cognition of mediated messages using news as his primary stimuli. Zhou engages in three areas of investigation involving the representation, utilization, and manipulation of information on television. He studies how people learn from television news, focusing on the basic processes of news cognition, including perception, attention and memory as well as individual and situational differences in cognition. Zhou has published numerous articles in flagship communication journals.
Zhou is the current president of the Chinese Communication Association, editor of Communication and Society and associate editor of Computers in Human Behavior, as well as a member of the editorial board of several peer-reviewed journals. He is a frequent speaker in many foreign universities, including a position as Senior Fellow at Nanyang Technological University in Singapore and that of external examiner at a number of universities in Hong Kong and Macao.
Zhou earned his doctorate and master’s degrees from Indiana. He has also earned a Bachelor of Science degree in tropical crops from the South China College of Tropical Crops (now Hainan University) and a Bachelor of Arts degree in English language and literature from Jinan University.