MOJO Ad Releases 2011 ‘State of the YAYA’

New Report Provides Insights about the 18-to-24-Age Group, Including How They Use Social Media, Desire Feedback and View Decision Making By Kimberly Long MOJO Ad Columbia, Mo. (Oct. 24, 2011) — New phones purchased in the coming year by those in the 18-to-24-age group will almost certainly have Internet capabilities, according to the just-released 2011 … Continued

Missouri School of Journalism Joins 4A’s as an Associate Educational Member

New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued

Barbara Ifshin Receives the MU Excellence in Education Award

Strategic Communication Faculty Member Cited for Work with MOJO Ad Columbia, Mo. (April 19, 2011) — Barbara Ifshin, a member of the strategic communication faculty and director of account management and planning for MOJO Ad, is a recipient of the 2011 Excellence in Education Award at the University of Missouri. Members of the campus community … Continued

MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative

By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued

MOJO Ad Launches Web Site

Columbia, Mo. (April 21, 2006) — MOJO Ad, the new student-staffed agency of the Missouri School of Journalism’s advertising sequence, has launched its website, mojo-ad.com. The site features staff profiles, a history of the organization, information about how industry professionals can hire MOJO Ad and how students can apply to become members. Additionally, the site details … Continued