Strategic Communication
PRIME lab adjusts to continue researching during pandemic
University of Missouri’s journalism research lab measures a person’s mental and bodily responses to media messaging. Columbia, Mo. (Dec. 3, 2020) — Inside the University of Missouri’s Psychological Research on Information and Media Effects, or PRIME, lab, researchers recently resumed studying how people process media messaging by measuring participants’ eye movement after temporarily stopping their … Continued
Missouri School of Journalism is home to a student videographer with an impressive portfolio
By Zach Taylor Columbia, Mo. (Nov. 11, 2020) — A Missouri School of Journalism student has racked up more than 11 million views across all social media platforms for his videos, but he’s never appeared in front of the camera. Instead, he’s become a sought-after videographer who has worked with Bad Bunny, Tyreek Hill and … Continued
Mizzou NSAC has a new match
By Zach Taylor Columbia, Mo. (Nov. 4, 2020) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) swiped right and found its newest soulmate. This school year, the team of students is matched with Tinder, a popular dating app. Tinder, which was started on a college campus in 2012, is a place where … Continued
Missouri School of Journalism alum is living her dream working as a junior strategist for a full-service ad agency
In December of her senior year at Mizzou, Alicia White was named one of AAF’s “Most Promising Multicultural Students” and was sent to New York City for a week, where Beauty@Gotham is headquartered. By Zach Taylor Columbia, Mo. (Sept. 21, 2020) — Alicia White, BJ ’19, is an agent for change within the beauty industry. … Continued
Strategic communication senior shows resilience when finishing degree after COVID-19 challenges motivated him to move home to South Korea
Missouri strategic communication senior Jihwan Aum rose to multiple COVID-19-related challenges working from his home on the other side of the world; his dedication and perseverance earned him an award from his MOJO Ad classmates. MOJO Ad provided hands-on work experience for job market By: Jennifer Nelson Columbia, Mo. (June 3, 2020) — The coronavirus … Continued
NSAC team advances to national finals, one of eight teams to compete in Adobe challenge
Tori Aerni, Haley Brock, Mitchell Davis, Audrey Dickens, Holly Enowski, Gracie Fitzgerald, Tori Foushee, Kit Frazen, Gina Gerstenecker, Gabriela Jurkiewicz, John Kurpius, Natalie Macintosh, Bella Mangan, Matt McMullen, Claire Nichols, Sheridan Powell, Lauren Spear, Tori Travers and Reed Wilson Team shows resilience in face of COVID-19 challenges By Jennifer Nelson Columbia, Mo. (May 19, 2020) … Continued
MOJO Ad teams finish the semester remotely, present findings amid COVID-19 pandemic
Spring 2020 clients included the Missouri Department of Conservation and Nevada Department of Wildlife. By Jerry Duggan An indispensable part of every strategic communication senior’s final semester at the Missouri School of Journalism is the capstone experience. Although this year’s spring semester looked a little different from previous ones, with all classes moving online in … Continued
Missouri Journalism team to compete in National Student Advertising Competition finals
J-School team wins American Advertising Federation District 9 for the third year in a row. By Zach Taylor Columbia, Mo. (May 19, 2020) — The 2020 National Student Advertising Competition (NSAC) team at the Missouri School of Journalism is one of eight teams that has been selected to compete in this year’s national finals on … Continued
School of Journalism students, AAF receive advice on finding jobs and internships in the age of COVID-19
Columbia, Mo. (April 28, 2020) — On April 9, 2020, the University of Missouri‘s American Advertising Federation (AAF) chapter met with an alumna who is also an author with decades of experience in recruiting and career coaching. In her Zoom presentation, Angee Linsey, BJ ’89, sought to ease students’ anxiety and provide actionable career development … Continued
Shelly Rodgers receives 2020 Sandage Award for Teaching Excellence from American Academy of Advertising
Award given in recognition of those who have made outstanding contributions to teaching advertising Columbia, Mo. (April 27, 2020) — Shelly Rodgers, professor of strategic communication, was named the recipient of the 2020 Charles H. Sandage Award for Teaching Excellence by the American Academy of Advertising. The award recognizes one faculty member who, in the … Continued