Strategic Communication
MOJO Ad presents 2020 State of the YAYA: Under No Illusion
Students working at MOJO Ad, the premier ad agency at the Missouri School of Journalism, uncovered nine insights about the Youth and Young Adult market and presented them through the annual State of the YAYA Live Webcast on Dec. 3, 2019. Missouri School of Journalism strategic communication students uncover in-depth research on the 18- to … Continued
Missouri School of Journalism Strategic Communication students attend Publicis Multicultural Talent Pipeline conference
Missouri strategic communication seniors Jennifer Fowler and Adrianna Talavera traveled to Atlanta Oct. 16-18 to attend the Publicis Multicultural Talent Pipeline. Seniors Jennifer Fowler and Adrianna Talavera network, come away inspired by event. By Jerry Duggan Columbia, Mo. (Nov. 8, 2019) — Senior Missouri School of Journalism Strategic Communication students Jennifer Fowler and Adrianna Talavera … Continued
Missouri School of Journalism Senior Carly Berthiaume gains experience with internship at Alzheimer’s Association
Missouri senior Carly Berthaiume brought a great deal of personal experience to her summer internship with the Tennessee Chapter of the Alzheimer’s Association in Nashville. Berthiaume was the first-ever communications and marketing intern for the Alzheimer’s Association Tennessee Chapter. By Jerry Duggan Columbia, Mo. (Nov. 8, 2019) — Alzheimer’s disease was something senior Carly Berthiaume … Continued
Missouri School of Journalism Professor Margaret Duffy presents research at Oxford University
Her talk centered on her research findings concerning corporate reputation management in a social media world. By Jerome Duggan Columbia, Mo. (Oct. 21, 2019) — Missouri School of Journalism Professor Margaret Duffy recently presented her research at the Oxford Center for Corporate Reputation conference earlier this year. The Oxford Center is an independent research center within Oxford … Continued
Strategic Communication student Cullen Ecoffey gains video experience and perspective during summer trip
By Jerry Duggan Strategic Communication Student When Strategic Communication student Cullen Ecoffey, a senior from Mason, Ohio, signed up for a summer service trip to Uganda it was only supposed to be for 12 days. However, those 12 days quickly morphed into the entire summer as he seized an opportunity to grow both personally and … Continued
Athlead student team wins Fox Sports University challenge after being tasked with getting casual Fox viewer interested in boxing
Competing in the Fox Sports University challenge, Team Athlead quickly recognized the need to reach their target audience on multiple forms of media throughout the day and created their winning campaign around that objective. Though challenging, project provided creative freedom and hands-on learning for students. By Jerry Duggan Strategic Communication Student Columbia, Mo. (Sept. 19, … Continued
Ericson – BJ ’04, MA ’05 – Harnesses Twin Passions of PR, CMV Foundation
By Jerry Duggan Columbia, Mo. (Aug. 26, 2019) — Coming off of successful tenures at FleishmanHillard and Monsanto, Becky Ericson was enjoying working at the public relations consulting firm she founded in 2015 when an unexpected twist in her personal life changed everything. Shortly after Ericson became pregnant with her second son, she learned she … Continued
Megan Crabb Spends Summer 2019 Interning with Navistar International
Megan Crabb at Navistar: “The thing I love about this internship is that every day is different, I never get bored.” By Jerry Duggan Columbia, Mo. (Aug. 9, 2019) — Megan Crabb, a senior studying strategic communication from Sugar Grove, Illinois, has spent her summer working for Navistar International as a corporate communications intern. Crabb … Continued
Teoh, Heo Share Experiences as International Students
Columbia, Mo. (July 22, 2019) — When Walter Williams founded the world’s first School of Journalism in 1908, he wanted it to have an international presence. In addition to founding MU’s J-School, Williams later helped start China’s first journalism school in 1928 and sent scholars from Mizzou to teach at Chinese universities. As a result … Continued
AdZou Team Impresses Client, the SE Missourian
Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued