Strategic Communication
Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued
AdZou Team Impresses Client, the SE Missourian
Columbia, Mo. (July 2, 2019) — Before they can graduate, all strategic communication seniors have to complete a capstone. They have two options to choose from: MOJO Ad or AdZou. Each capstone option involves the same purpose: helping a real-world client solve a problem. While MOJO Ad students took on the task of creating a … Continued
Alaina Curran Kick-Starts Her Music Career in L.A. with Capitol Records
By Jerry Duggan Columbia, Mo. (June 10, 2019) — Alaina Curran was in “Netflix and pajama mode” when she got a phone call that changed her life forever. The day after getting a rejection from her dream company, her morale was low. She picked up a burrito from Chipotle and hunkered down at her apartment … Continued
NSAC Advances to Semifinals, Comes up Just Short of Nationals
Columbia, Mo. (June 3, 2019) — The 2019 National Student Advertising Competition (NSAC) team at the Missouri School of Journalism recently completed this year’s competition, placing ninth in the nation. The team missed out on being one of the eight teams to make the national finals by a fraction of a point. This was the … Continued
Students Gain Hands-On Experience Developing Campaigns to Attract Audiences to Boxing
Over the course of what can often be a time-consuming challenge during the final semester of their senior year, Missouri Adjunct Instructor Scott Fuenfhausen likes to remind his AdZou students that they will be encouraged to keep going as long as they “look at this as a 16-week interview.” Fox Sports has option to implement … Continued
Journalism School Faculty Member, Students Reflect on Tap Day Experiences
Columbia, Mo. (May 28, 2019) — From Virginia to Texas to the open farmland of mid-Missouri, Jeannette Porter, Mitchell Davis and Holly Enowski all came to MU with high ambition, but none ever expected to be recognized in this way. The three were among a handful of individuals from strategic communication to be tapped into … Continued
Emilie Scott, BJ ’15, Starts a Revolutionary Company to Reduce Pollution
By Jerry Duggan Columbia, Mo. (May 18, 2019) — For Emilie Scott, motivation often comes as a result of frustration. She was tired of standing by and watching as the planet deteriorated. She recycled and supported eco-friendly companies, but felt her individual actions weren’t making enough of an impact. She had to do something big. … Continued
Missouri School of Journalism Students Gain Hands-On Experience Working for Fee-Based Clients
In the enduring Missouri Method tradition of learning-by-doing, strategic communication seniors spent the spring 2019 semester working at AdZou developing fully-fleshed-out, research-based, creative marketing and advertising campaigns for 18 local and regional fee-based clients. AdZou’s Impact? $5,000 in One Day. By Jennifer Nelson Columbia, Mo. (May 17, 2019) — Twenty-eight teams consisting of 211 strategic … Continued
13 Students Inducted Into Alpha Delta Sigma
Columbia, Mo. (May 8, 2019) — A passion to learn more about the advertising industry while paving the way for their own future careers is what earned 13 Missouri School of Journalism students a spot in the 2019 Alpha Delta Sigma class, an honor society associated with the American Advertising Federation. Every year, students have … Continued
Seven Strategic Communication Students Recognized as Part of the 2019 Mizzou ’39 Class
By Emily Cook Columbia, Mo. (April 9, 2019) — It’s no secret that Missouri School of Journalism strategic communication students are a big influence both in the classroom and on Mizzou’s campus. The 2019 Mizzou ’39 class embodied that. This year, seven strategic communication students were recognized as Mizzou ’39 recipients. Mizzou ’39 is an … Continued
Double-Major Student Selected as Washington Media Fellow
Columbia, Mo. (March 5, 2019) — The Missouri School of Journalism encourages students to be resilient in building strategic communication skills that set them apart. This resilience is something that Jazmyn Ferguson embodies. Along with her double major in journalism and business, Ferguson’s robust academic career led her to another interest – public policy and … Continued