Strategic Communication
Students Learn from Agency Professionals at Chicago Conference
AAF Mizzou Students Travel to Insight + Interaction Conference in Chicago to Participate in Career-Building Activities By Jenna Goldenne Columbia, Mo (Oct. 25, 2016) — Twenty-six students from the Missouri School of Journalism’s American Advertising Federation (AAF) chapter attended an advertising career conference in Chicago Oct. 7 and 8 to connect with and learn from … Continued
Humans of Strat Comm: Erin Ceaser
Columbia, Mo. (Oct. 18, 2016) — In 2008, Erin Ceaser joined Amazon Prime. That began a love affair with the company that went from simple online shopping to a public relations internship in Los Angeles and culminating in a full-time job with Amazon upon graduation. So how did this strategic communication senior become part of … Continued
Humans of Strat Comm: Devan Collins
Columbia, Mo. (Oct. 12, 2016) — Devan Collins has been a Kansas City Royals fan for as long as she can remember. “I specifically remember when I was five and had lost my first tooth, I was worried that I wouldn’t be able to eat a hot dog with cheese at the Royals game because … Continued
St. Louis Cardinals Partner with Sports and Entertainment Promotions for New Promotional Strategy
Columbia, Mo. (Sept. 29, 2016) — The St. Louis Cardinals will have a bit of Mizzou flair next year when it comes to their promotional strategy thanks to the efforts of the Spring 2016 Sports and Entertainment Promotions students and their instructor, Cynthia Frisby. The students were tasked by the Cardinals to find a way … Continued
Alumni Profile: Christianna Weiss
Columbia, Mo. (Sept. 11, 2016) — Poet Robert Frost once wrote about taking the path less traveled. That’s a concept Christianna Weiss has been living her life by during the last year and that path led her to the Rio Olympics. At the beginning of her senior year, Christianna found herself questioning what she wanted … Continued
Four Things I’ve Learned as a Content Creator
Columbia, Mo. (Aug. 5, 2016) — This summer, I have been working with VML to create and publish content on behalf of the Missouri School of Journalism for the Advanced Social Media Strategies class. This experience has been a roller coaster of ups and downs, but has been extremely valuable. Here are four things I’ve … Continued
MU Journalism Abroad: Catherine Melvin in Spain
Columbia, Mo. (July 12, 2016) — Missouri School of Journalism student Catherine Melvin traveled all the way to Spain this summer just to work with an American client. Through the MU Journalism Abroad program, Melvin has an internship with Atrevia, the No. 1 global communications firm in Spain. She is working on an international team … Continued
Insights on Internships: 5 Questions with Michael Gomon
Columbia, Mo. (July 7, 2016) — Meet Michael Gomon, an undergraduate student from Plano, Texas. Gomon is studying strategic communication and plans to graduate in May 2017. (Interview by Chad Brewster and Sophia Lauriello.) Where are you interning, and what are you doing? I am currently a marketing intern at Anthony Travel in Dallas. They … Continued
Humans of Strat Comm: Sydney Olson
Columbia, Mo. (July 6, 2016) — Sometimes being different is what creates life-changing experiences. For senior Sydney Olson, the difference came with her path within the strategic communication world. While most of her friends dream of being employed at some of the top advertising agencies, Sydney dreams of working on the client side – preferably … Continued
MOJO Ad wraps up its semester, announces new staff and client
Columbia, Mo. (June 6, 2016) — MOJO Ad celebrated the accomplishments of spring on May 5 at the semi-annual Hello/Goodbye event, welcoming in the new staff and announcing the new client for the 2016-17 academic year. This semester’s Hello/Goodbye party used the comedy film “Dodgeball” as the inspiration for its theme. Current and incoming staffers … Continued