Strategic Communication
Strategic Communication Students Join Professionals to Set Record Sales
Columbia, Mo. (Dec. 5, 2007) — En route to a No. 1 ranking this season, the Missouri Tigers football team scored a big win on Homecoming in October. It wasn’t the only top-ranked program, however, to achieve Homecoming success. Off the field, 16 Missouri School of Journalism strategic communication students spent the two weeks before Homecoming … Continued
Cameron and Journalism Alumni Colleagues Release New Public Relations Textbook
Columbia, Mo. (Oct. 15, 2007) — In college classrooms across the country, Missouri School of Journalism professor Glen T. Cameron and a handful of Missouri Journalism alumni are helping to educate America’s next generation of public relations professionals. Their new book, Public Relations Today: Managing Competition and Conflict, is an introductory text featuring classic and … Continued
Empower MediaMarketing Partnership Establishes Benchmark for Collaboration
Strategic Communication Students Benefit from Professional Resources Columbia, Mo. (Sept. 10, 2007) — After attending a Strategic Communication Summit at the Missouri School of Journalism during the fall 2006 semester, Bill and Mary Beth Price started to think about how to give back to their alma mater. They knew that they wanted their contributions to … Continued
‘Less is More’ Online
Journalism Researchers Find that Fewer Choices May Lead to Better Recognition of Material By Katherine Kostiuk MU News Bureau Columbia, Mo. (July 12, 2007) — Researchers at the University of Missouri-Columbia have found that less is more when it comes to online content. In a study that examined responses to pictures viewed online, the researchers … Continued
MU Students Develop Plans to Boost Weston Business
Columbia, Mo. (June 28, 2007) — This summer, Missouri School of Journalism strategic communication students spent a week in Weston, Mo., developing promotional campaigns to increase tourism in the small town just north of Kansas City, Mo. The course, “Creating and Implementing Effective Strategic Communications: A Hands-On Experience,” is taught by Craig Ligibel, BJ ’70, … Continued
Four Mizzou Seniors Conduct Historic Preservation Survey for Course Final
By Michelle Brooks Jefferson City (Mo.) News Tribune Posted: Tuesday, May 08, 2007 – 12:26:00 CDT A strong majority of local business professionals say they support historic preservation in Jefferson City. That’s according to a survey conducted as part of a Strategic Communications course at the University of Missouri-Columbia School of Journalism. The results show … Continued
Missouri Journalism Professor, Researcher Receives University’s 2007 Undergraduate Research Mentor Award
Columbia, Mo. (May 14, 2007) — The University of Missouri-Columbia Office of Undergraduate Research recently named Paul Bolls one of two recipients of the 2007 Outstanding Undergraduate Research Mentor Award at the annual Undergraduate Research and Creative Achievements Forum. The award recognizes faculty members who support and promote undergraduate research and creative and scholarly achievements. In … Continued
Undergraduate Researcher to Present Original Scholarly Work at Premiere International Academic Meeting
Columbia, Mo. (April 18, 2007) — This week’s Undergraduate Research Day at the State Capitol in Jefferson City, Mo., was a dress rehearsal for senior Rachel Bailey, a strategic communication and psychology double major from Iberia, Mo. In May, Bailey and her faculty mentor, Paul Bolls, assistant professor of strategic communication, will present their original … Continued
Missouri Journalism Senior Wins National American Advertising Federation Internship
Columbia, Mo. (April 2, 2007) — From selling advertising for USA Today in its London office to presenting scholarly research at an international conference in Dresden, Germany, senior strategic communication major Katie Roehrick’s education at the Missouri School of Journalism already has taken her around the world. On her birthday in March, Roehrick, of Kansas City, … Continued
Strategic Communication Summit Highlights Evolving Media, Technology and Research
Industry Professionals, Faculty Gather to Discuss Needs of Today’s Advertising and Public Relations Students Columbia, Mo. (March 27, 2007) — Today’s successful strategic communicator must be able to navigate as many platforms as possible, from print, radio and television media options to Web and online venues to viral marketing efforts. A group of Missouri School … Continued