Monique Luisi

Assistant Professor

Areas of Expertise
  • Audience Research
  • Health Communication
  • Social Media
  • Strategic Communication

MONIQUE LUISI joined Mizzou as an Assistant Professor of Strategic Communication in the Missouri School of Journalism in 2017. Her research focuses on media messages and audience interpretation of messages related to disease, treatments, and the lives of minority groups. Using both quantitative and qualitative research methods, she had conducted research on such topics as the HPV vaccine on social media, Ebola in U.S. newspapers, mental health in the Black American community, and coming out in sports. Depending on the semester, Monique teaches strategic communication research methods, strategic conflict management, mass media theory, and thesis writing seminar.

Her research has been published in peer-reviewed journals such as Vaccine, Journal of Research in Science Teaching, Howard Journal of Communication, Journal of Homosexuality, and others. Some of these works have been featured in publications from the Centers for Disease Control and Prevention (CDC), and she is a frequent guest panelist on KBIA’s Views of the News, a weekly media criticism program. Her work has received Top Paper, Top Abstract, and Top Poster awards from the Association for Education in Journalism and Mass Communication (AEJMC), including the 2014 AEJMC/Kappa Tau Alpha Carol Burnett Award.

At the University of Missouri, Luisi serves on the Board for the Teaching for Learning Center (T4LC). For AEJMC, she is an officer for the Minorities and Communication Division (MACD) and the Graduate Student Interest Group (GSIG). She is also the Chair of Strategic Communication for the Missouri Immunization Coalition.

A first-generation college student born in Washington, D.C., Luisi loves to garden, cook, travel, and spend quality time with her family, friends, and two puppies – Arlo and Domino.

Refereed Publications

  • Luisi, M. (2020). From bad to worse: The representation of the HPV vaccine Facebook. Vaccine. doi: 10.1016/j.vaccine.2020.05.016.
  • Luisi, M. (2020). Kansan parent/guardian perceptions of HPV and the HPV vaccine and the role of social media. Kansas Journal of Medicine, 13(1), 9-18.
  • Luisi, M., Jones, R. and Luisi, T. (2020). Randall Pearson: Framing Black identity, masculinity, adoption and mental health in television. Howard Journal of Communications, 31(1), 71-85. doi: 10.1080/10646175.2019.1608481
  • Luisi, M., Rodgers, S. and Schultz, J. (2019). Experientially learning how to communicate science effectively: A case study. Journal of Research in Science Teaching, 56(8), 1135-1152. doi: 10.1002/tea.21554
  • Luisi, M., Barker, J. and Geana, M. (2018). American Ebola Story: Frames in U.S. national newspapers. Atlantic Journal of Communication, 26(5), 267-277. doi: 10.1080/15456870.2018.1517764
  • Luisi, M., Luisi, T. and Bobkowski, P. (2018). “A very dangerous battleground”: How abstinent Christian men select and navigate media in the presence of sexual media content. Journal of Media and Religion, 17(1), 1-11. doi: 10.1080/15348423.2018.1463706


  • Luisi, M. (2020). Missourian guardian perceptions of HPV and the HPV Vaccine and the role of social media. AEJMC Mid-Winter. Norman, OK.
  • Luisi, M. (2020). “The Murdering of Our Daughters”: Facebook and the first decade of HPV vaccine health beliefs. ICA. Gold Coast, Australia.
  • Nutting, B. and Luisi, M. (2019; 2019). “Why would I choose to live less?”: Millennial cancer clinical trial message frame preference. AEJMC (Toronto, Canada); [same authors] AEJMC Mid-Winter (Norman, OK).
  • Luisi, M. (2018, Nov.). HPV vaccination approaches: Appealing to the parents. Presented at Rebuilding the Civic Compact: Funded Interdisciplinary Research and Collaboration in the Behavioral and Social Sciences, University of Missouri – St. Louis (UMSL), St. Louis, Missouri.
  • Luisi, M. (2018, Nov.). Writings on the wall: Kansan parent/guardian perceptions of human papillomavirus, the vaccine, and the influence of social media. Presented at the MAPACA 29th Annual Conference, Baltimore, MD.
  • Luisi, M. (2018, Sep.) Brave new theory: A call for theoretical development and study of the components and effects of misinformation, disinformation, and digital nativity. Presented at Rethinking Theories and Concepts of Mediated Communication. Barcelona, Spain.
  • Luisi, M., and Jones, R. (2018, Feb.). “Don’t get it twisted, sis”: Framing Black American issues through Randall Pearson’s experience in This is Us. Presented at the Association for Education in Journalism and Mass Communication (AEJMC) Mid-Winter Conference (Entertainment Studies Interest Group), University of Oklahoma, Norman, Oklahoma.


  • 2019 Top Poster, AEJMC Annual Meeting (Communicating Science, Health, Environment and Risk Division).
  • 2018 Top Paper Abstract, AEJMC Midwinter Meeting (Entertainment Studies Interest Group)
  • 2015 Top Paper (2nd place), AEJMC Annual Meeting (Religion and Media Interest Group)
  • 2014 AEJMC/Kappa Tau Alpha/University of Hawaii Carol Burnett Award for best student paper in media ethics

Updated: August 20, 2020