Strategic Communication
Journalism School Team’s Award-Winning Project Inspires Ocean Spray Ad Campaign
Working with tighter-than-normal deadlines, a 20-member student team at the University of Missouri placed third in a nationwide advertising campaign designed for Ocean Spray, and the “conspiracy theorist” theme of their work inspired a recent campaign produced by the ag cooperative. By Jennifer Nelson Columbia, Mo. (Nov. 9, 2018) — An advertising campaign designed for … Continued
Humans of Strat Comm: Razia Hutchins
Columbia, Mo. (Oct. 22, 2018) — We’ve all heard the golden rule. Treat others as you want to be treated. Razia Hutchins, Missouri School of Journalism student and founder of the nonprofit “I Am for Peace” movement, lives by this rule. The passionate student leads by example, both in her hometown of Chicago and at … Continued
Leading by Learning: Frank Corridori
Columbia, Mo. (Oct. 5, 2018) — He set off to small-town Wisconsin to learn more about designing in three-dimensions. He came back with an architectural design that will be built as a community stage. Frank Corridori, associate professor at the Missouri School of Journalism, exemplified the Missouri Method – learning by doing – during his … Continued
Humans of Strat Comm: Kelsie Wilkins
Columbia, Mo. (Sept. 24, 2018) — Show Me. What does this staple of Missouri culture mean? To Kelsie Wilkins, Missouri School of Journalism student, it evokes nostalgia. The “Show Me” slogan causes her to reflect on her impression of the university as an incoming freshman and how much of an impact she’s made since then … Continued
Sports and Entertainment Promotion Class to Develop Brand Campaign for The Basketball League
Missouri students in Cyndi Frisby’s Sports and Entertainment Promotion class will be helping to build a winning brand for The Basketball League, owned and managed by CEO Evelyn Magley (upper right). Strategic Communication Students at the Missouri School of Journalism Will Help a New Professional Basketball League Develop a Strategy to Launch Its Brand in … Continued
Students Bring Home the Gold in Fox Sports University Competition
Columbia, Mo. (July 27, 2018) — Strategic communication student Shelby Connelly had hoped to work in the Fox Sports lab as part of the AdZou capstone since she was a sophomore. Little did she know that she would be one of seven students on Team Black and Goal during the 2018 spring semester who won … Continued
Strategic Communication Students Unmask Child Abuse by Planning and Executing Masquerade Ball
Columbia, Mo. (May 2, 2018) — For the past 11 years, Rainbow House has been hosting its annual fundraising Masquerade Ball to raise awareness of child abuse during National Child Abuse Prevention Month. This year, the nonprofit emergency shelter worked with the Missouri School of Journalism’s Events and Promotion class to put on the event. … Continued
Alumni Profile: Eimear Arkins
Columbia, Mo. (May 2, 2018) — Her journey began in Ruan, a village on the west coast of Ireland. Since then, she’s traveled across the world to fill her life with music and culture. Eimear Arkins, an MU graduate and international Irish performer, started singing as soon as she learned to talk. Now her journey … Continued
Jasmin Hampton Selected for the Louis Carr Internship Foundation Program
Junior Jasmin Hampton credits the J-School and Mizzou campus involvement for being selected for the Louis Carr Internship Foundation (LCIF) program. Strategic Communication Junior Credits Campus Involvement and J-School Training for Her Success Columbia, Mo. (April 30, 2018) — Junior Jasmin Hampton, strategic communication, has been selected for the Louis Carr Internship Foundation (LCIF) program. … Continued
Missouri Students Support Local Nonprofit by Planning Annual Masquerade Ball
Fourteen Missouri strategic communication students planned and executed the April 21 NASCAR-themed “Night of Champions” Masquerade Ball for Rainbow House, a local nonprofit that provides services to children of abuse and neglect. Pri-Mo Events Agency Offers Undergraduate Students Real-World Experience in Event Planning Columbia, Mo. (April 23, 2018) — For the past 11 years, Rainbow … Continued