Strategic Communication
Columbia, Mo. (Sept. 29, 2016) — The St. Louis Cardinals will have a bit of Mizzou flair next year when it comes to their promotional strategy thanks to the efforts of the Spring 2016 Sports and Entertainment Promotions students and their instructor, Cynthia Frisby. The students were tasked by the Cardinals to find a way … Continued
St. Louis Cardinals Partner with Sports and Entertainment Promotions for New Promotional Strategy
Columbia, Mo. (Sept. 29, 2016) — The St. Louis Cardinals will have a bit of Mizzou flair next year when it comes to their promotional strategy thanks to the efforts of the Spring 2016 Sports and Entertainment Promotions students and their instructor, Cynthia Frisby. The students were tasked by the Cardinals to find a way … Continued
Alumni Profile: Christianna Weiss
Columbia, Mo. (Sept. 11, 2016) — Poet Robert Frost once wrote about taking the path less traveled. That’s a concept Christianna Weiss has been living her life by during the last year and that path led her to the Rio Olympics. At the beginning of her senior year, Christianna found herself questioning what she wanted … Continued
Four Things I’ve Learned as a Content Creator
Columbia, Mo. (Aug. 5, 2016) — This summer, I have been working with VML to create and publish content on behalf of the Missouri School of Journalism for the Advanced Social Media Strategies class. This experience has been a roller coaster of ups and downs, but has been extremely valuable. Here are four things I’ve … Continued
MU Journalism Abroad: Catherine Melvin in Spain
Columbia, Mo. (July 12, 2016) — Missouri School of Journalism student Catherine Melvin traveled all the way to Spain this summer just to work with an American client. Through the MU Journalism Abroad program, Melvin has an internship with Atrevia, the No. 1 global communications firm in Spain. She is working on an international team … Continued
Insights on Internships: 5 Questions with Michael Gomon
Columbia, Mo. (July 7, 2016) — Meet Michael Gomon, an undergraduate student from Plano, Texas. Gomon is studying strategic communication and plans to graduate in May 2017. (Interview by Chad Brewster and Sophia Lauriello.) Where are you interning, and what are you doing? I am currently a marketing intern at Anthony Travel in Dallas. They … Continued
Humans of Strat Comm: Sydney Olson
Columbia, Mo. (July 6, 2016) — Sometimes being different is what creates life-changing experiences. For senior Sydney Olson, the difference came with her path within the strategic communication world. While most of her friends dream of being employed at some of the top advertising agencies, Sydney dreams of working on the client side – preferably … Continued
MOJO Ad wraps up its semester, announces new staff and client
Columbia, Mo. (June 6, 2016) — MOJO Ad celebrated the accomplishments of spring on May 5 at the semi-annual Hello/Goodbye event, welcoming in the new staff and announcing the new client for the 2016-17 academic year. This semester’s Hello/Goodbye party used the comedy film “Dodgeball” as the inspiration for its theme. Current and incoming staffers … Continued
Alumni Profile: Elizabeth Solomon
Columbia, Mo. (June 3, 2016) — Persistence can get you anywhere. For Elizabeth Solomon, BA ’14, that mantra led her to the fast track to Barkley, the largest employee-owned advertising agency in the United States. It also helped her get her start on her undergraduate career when as a freshman she snuck into a career … Continued
Alumni Profile: Brandon Butcher
Columbia, Mo. (May 11, 2016) — Brandon Butcher, BJ ’07, remembers playing soccer with other talented soccer players during his undergrad years. A soccer enthusiast, he began at Mizzou as a practice squad player helping the Mizzou women’s soccer team prepare for its NCAA season. Through this experience, he was inspired to start a men’s … Continued
Miranda Lee Recognized by the American Advertising Federation
Columbia, Mo. (May 5, 2016) — Being considered one of the Top 20 American Advertising Federation (AAF) students is no small feat. Then again, Miranda Lee has never been one to think small. Lee, a strategic communication student heading into her final year, was selected by the Stickell Student Internship Program as one of the … Continued