Strategic Communication
Natasha Desai Selected as an American Advertising Federation Most Promising Minority Student, Wins Young Talent Award
By Celia Darrough Columbia, Mo. (Feb. 20, 2013) — Recent graduate Natasha Desai was one of 50 students in the country selected as one of the American Advertising Federation‘s most promising minority students. She was one of only four to receive the AAF Young Talent Award, which is given to students who have shown outstanding … Continued
MOJO Ad to Develop Integrated Campaigns for National Chain Famous Footwear
By Susan Visscher Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 12, 2013) — MOJO Ad, the Missouri School of Journalism’s student-staffed, professional-services advertising agency, will develop integrated strategic communication campaign ideas for Famous Footwear during the spring semester. The campaigns will target the Youth and Young Adult (YAYA) market, those in the 18 … Continued
Public Relations Executive Shares a Vision of ‘Complete Communications’ During the Raymond M. Solomon Lecture
The New Era Includes Aggressive Hiring to Meet Clients’ Growing Needs Columbia, Mo. (Dec. 27, 2012) — The public relations field is entering a new era of “complete communications,” said Dave Senay, president and CEO of Fleishman-Hillard, during the 2012 Raymond M. Solomon lecture at the Missouri School of Journalism. The presentation, “The Reformation of … Continued
MOJO Ad Students Present Final Campaigns to U.S. Fish and Wildlife Service
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Dec. 17, 2012) — MOJO Ad students proposed three different ways to encourage natural resource stewardship and volunteerism among the Youth and Young Adult (YAYA) market during their final campaign presentations to the U.S. Fish and Wildlife Service (USFWS) on Nov. 30. USFWS Midwest … Continued
Strategic Communication Team Places Fourth, Wins $1,500 in Adobe Digital Analytics Competition
More than 160 Entrants Competed in the National Contest Columbia, Mo. (Nov. 29, 2012) — A team of Missouri School of Journalism students placed fourth and won $1,500 in the national Adobe Digital Analytics Competition (DAC). Team “Xfinite to Win It” competed against more than 160 entrants to win one of the six finalist positions. … Continued
Reaching Young Adults: Using Communications Expertise from the Missouri School of Journalism to Engage Young Adults in USFWS Volunteer Opportunities
By Ashley Spratt Communications Coordinator U.S. Fish and Wildlife Service Columbia, Mo. (Oct. 30, 2012) — The U.S. Fish and Wildlife Service (USFWS), the nation’s premiere agency dedicated to the protection, conservation and management of fish, wildlife and our natural resources, faces an unprecedented challenge of engaging a generation of tech-savvy, highly diverse, and highly … Continued
New White Paper Shows Youth and Young Adult Employees Value Long-Term Benefits
By Cole Donelson YAYA Connection Columbia, Mo. (May 11, 2012) — New research reveals employees in all fields of work in the YAYA (Youth And Young Adults) demographic, those 18 to 24 years, value opportunities for career growth and healthcare coverage over other features offered by employers. These and other findings are now available in … Continued
Stephanie Meyers Is the First Online Master’s Recipient of a Synor Scholarship
Columbia, Mo. (May 7, 2012) — Missouri School of Journalism graduate student Stephanie Meyers is the first online master’s recipient of a Synor scholarship. She is enrolled in the strategic communication model and will receive $1,000 to offset her fall 2012 tuition costs. Meyers is the marketing manager for Emergency Communications Network in Ormond Beach, … Continued
Strategic Communication Students Participate in Award-Winning Mindfire Program
Senior Jordan Tatman Awarded $100 for Winning Idea New York (May 7, 2012) — Missouri School of Journalism strategic communication students are among those from 40 elite and diverse universities around the world to participate in Mindfire. This idea engine – just awarded the Silver SABRE Award for PR Product of the Year by the … Continued
MOJO Ad Students Present Annual State of the YAYA to Chicago Advertising Agencies
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (April 19, 2012) — Twelve MOJO Ad students visited nine Chicago advertising agencies and companies March 27-30 to present the annual State of the YAYA report and learn more about the advertising world. Representing some of the world’s leading brands like McDonalds, Proctor & … Continued