Strategic Communication
MOJO Ad Students Visit 8 Minneapolis Advertising Agencies and Media Companies
The Group Shared Insights about 13- to 17-Year-Olds in the ‘State of the Next YAYA’ Presentation By Sam Presperin Public Relations Account Executive MOJO Ad Columbia, Mo. (March 12, 2013) — Twelve MOJO Ad students from the Missouri School of Journalism recently visited eight Minneapolis advertising agencies and media companies to learn more about the … Continued
News Websites Should Target ‘Reward Seekers,’ Journalism Researcher Finds
Website Designers Should Strive for Simplicity, Invoke Emotion to Boost Online Revenue By Nathan Hurst MU News Bureau Columbia, Mo. (March 6, 2013) — As newspaper sales continue to decline, many news organizations are searching for ways to improve readership and revenues from their online presences. Now, a University of Missouri researcher has found that … Continued
Doctoral Student Heather Shoenberger Receives $2,000 Prize from the American Academy of Advertising
Her Dissertation Research Is on Consumer Perspectives of Online Behavioral Advertising By Erik Hall Columbia, Mo. (March 6, 2013) — The American Academy of Advertising awarded a $2,000 prize to Missouri School of Journalism doctoral student Heather Shoenberger. Shoenberger learned Feb. 19 that she was one of four award recipients. The American Academy of Advertising … Continued
Students and Recruiters Connect at Annual Strategic Communication Career Fair
A Record 42 Companies Look to the Missouri School of Journalism for Talent and Expertise By Marissa Ferri Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 27, 2013) — A record number of 42 companies interviewed more than 300 students for internships and full-time job opportunities at this year’s Strategic Communication Career Fair. The … Continued
Natasha Desai Selected as an American Advertising Federation Most Promising Minority Student, Wins Young Talent Award
By Celia Darrough Columbia, Mo. (Feb. 20, 2013) — Recent graduate Natasha Desai was one of 50 students in the country selected as one of the American Advertising Federation‘s most promising minority students. She was one of only four to receive the AAF Young Talent Award, which is given to students who have shown outstanding … Continued
MOJO Ad to Develop Integrated Campaigns for National Chain Famous Footwear
By Susan Visscher Public Relations Account Executive MOJO Ad Columbia, Mo. (Feb. 12, 2013) — MOJO Ad, the Missouri School of Journalism’s student-staffed, professional-services advertising agency, will develop integrated strategic communication campaign ideas for Famous Footwear during the spring semester. The campaigns will target the Youth and Young Adult (YAYA) market, those in the 18 … Continued
Public Relations Executive Shares a Vision of ‘Complete Communications’ During the Raymond M. Solomon Lecture
The New Era Includes Aggressive Hiring to Meet Clients’ Growing Needs Columbia, Mo. (Dec. 27, 2012) — The public relations field is entering a new era of “complete communications,” said Dave Senay, president and CEO of Fleishman-Hillard, during the 2012 Raymond M. Solomon lecture at the Missouri School of Journalism. The presentation, “The Reformation of … Continued
MOJO Ad Students Present Final Campaigns to U.S. Fish and Wildlife Service
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Dec. 17, 2012) — MOJO Ad students proposed three different ways to encourage natural resource stewardship and volunteerism among the Youth and Young Adult (YAYA) market during their final campaign presentations to the U.S. Fish and Wildlife Service (USFWS) on Nov. 30. USFWS Midwest … Continued
Strategic Communication Team Places Fourth, Wins $1,500 in Adobe Digital Analytics Competition
More than 160 Entrants Competed in the National Contest Columbia, Mo. (Nov. 29, 2012) — A team of Missouri School of Journalism students placed fourth and won $1,500 in the national Adobe Digital Analytics Competition (DAC). Team “Xfinite to Win It” competed against more than 160 entrants to win one of the six finalist positions. … Continued
Reaching Young Adults: Using Communications Expertise from the Missouri School of Journalism to Engage Young Adults in USFWS Volunteer Opportunities
By Ashley Spratt Communications Coordinator U.S. Fish and Wildlife Service Columbia, Mo. (Oct. 30, 2012) — The U.S. Fish and Wildlife Service (USFWS), the nation’s premiere agency dedicated to the protection, conservation and management of fish, wildlife and our natural resources, faces an unprecedented challenge of engaging a generation of tech-savvy, highly diverse, and highly … Continued