Strategic Communication
Strategic Communication alum continues Mizzou legacy as an Oscar Mayer Hotdogger
By Abby Werner For most people, the idea of driving a giant hot dog-shaped car around for a year doesn’t sound like a real job. But for Missouri School of Journalism students, it’s a viable career opportunity. Every year the Oscar Mayer Wienermobile recruits at the University of Missouri, hoping to find its next class … Continued
Doctoral student wins American Academy of Advertising’s Dunn Award
By Abby Werner Doctoral student Evgeniia Belobrovkina has been awarded the American Academy of Advertising’s Dunn Award for her research proposal on perceptions of public service announcements (PSAs) against domestic violence by Muslim and non-Muslim women in the United States. “I am very honored and happy to receive the Dunn Award from such an impactful … Continued
On your mark, get set, recruit!
Every year as we move into the spring semester there are a few events we know we can count on — virtual classes due to snow or ice, New Year’s resolutions that fall by the wayside and students worried about finding jobs and internships before the summer hits. That’s where the Strategic Communication Career Fair … Continued
Missouri School of Journalism students win nine American Advertising Awards
Strategic Communication students received recognition in a broad array of categories and will move on to the American Advertising Federation’s district competition By Austin Fitzgerald Columbia, Mo. (Feb. 14, 2022) — Missouri School of Journalism students have won nine awards as part of the American Advertising Federation’s (AAF) 2021-22 student competition. The students, who submitted … Continued
Alumna Jazmin Burrell makes Forbes 30 Under 30
By Abby Werner Strategic Communication alumna Jazmin Burrell, BJ ‘15, was recently named on the Forbes 30 Under 30 Marketing and Advertising list. She received the honor for the work she does as a creative strategist at social media company Snap Inc., as well as for her boutique creative shop Lizzie Della Creative Strategies. Burrell, … Continued
AAF chapter names a new president and vice president
By Abby Werner University of Missouri’s American Advertising Federation (AAF) chapter has a new president and vice president: Lily Williams and Reagan Van Eaton. They will select the rest of their executive board beginning in January. “I am really excited for this next year with AAF,” Van Eaton said. “COVID dependent, we are hoping to … Continued
Shelly Rodgers and the power of communication: The Missouri School of Journalism professor finding the human stories in advertising
Journalism Dean David Kurpius (left) and Commerce Bank Chairman and CEO Teresa Maledy (right) surprised Shelly Rodgers, strategic communication professor, with the news that she received the 2018 William T. Kemper Fellowships for Teaching Excellence. Photo: Nate Brown Columbia, Mo. (Jan. 6, 2022) — Shelly Rodgers’ renowned research works at the convergence of advertising and … Continued
Katrina Troy takes untraditional path to creative excellence
By Abby Werner Columbia, Mo. (Jan. 4, 2022) — Senior Katrina Troy has made the most of her college experience at the Journalism School. She has interned in New York, gotten involved with Relevant Youth (an advertising agency run by students), worked an off-campus job, changed journalism interest areas twice, and now serves as the … Continued
AdZou Challenge brings high school students from every corner of state to Missouri School of Journalism for marketing competition
Columbia, Mo. (Dec. 13, 2021) — High school students from across Missouri gathered at the Missouri School of Journalism Tuesday, Dec. 7 to compete in the inaugural AdZou Challenge, in which teams of five from 15 Missouri high schools vied to create the best advertising campaign for a hypothetical new Samsung phone. The competition was … Continued
PR Club kicks off with optimism
By Abby Werner There’s a new organization on campus for students who are interested in learning more about public relations: PR Club. The new club is the brainchild of Jon Stemmle, professor and strategic communication chair, and is in the beginning stages of development and execution. “I had this idea for PR Club because I … Continued