Missouri Method

Marissa Rios and Alyssa Jackson

Seniors Alyssa Jackson and Marisa Rios receive Hearst honors for television news stories done for KOMU

Jackson wins $1,000 scholarship and advances to semi-final round By Jennifer Nelson-Pallikkathayil Columbia, Mo. (April 7, 2021) — Missouri School of Journalism senior Alyssa Jackson of St. Louis  placed fifth in Hearst’s 2020-21 Television News Competition. As part of winning fifth, Jackson received a $1,000 scholarship and qualified to participate in the semi-final round. Senior … Continued

Journalism seniors receive honors from 2020–21 Hearst award for Multimedia Narrative Storytelling

Often called the “Pulitzers of college journalism” — the awards program consists of 14 competitions held throughout the school year: five writing, two photojournalism, one radio, two television and four multimedia. By Jennifer Nelson-Pallikkathayil Columbia, Mo. (Feb. 16, 2021) — Missouri School of Journalism senior Jacob Moscovitch won fourth place for multimedia narrative storytelling in … Continued

Neff Hall entrance in Winter

School of Journalism curriculum overhaul continues apace despite COVID

By Steve Ackermann Columbia, Mo. (Feb. 8, 2021) — The curriculum overhaul at the School of Journalism should remind us of the old Post Office adage about “neither snow, nor rain” ever being allowed to cause delays — probably more applicable here than to the USPS these days. The convergence of the global pandemic, domestic … Continued

Annabel Thorpe

Journalism senior Annabel Thorpe receives second place 2020-21 Hearst award for television feature

Story taught KOMU reporter how to ‘shape the past, present and future into script’ as she uncovers ongoing underrepresentation of women in Missouri legislature By Jennifer Nelson-Pallikathayil Columbia, Mo. (Feb. 4, 2021) — Missouri School of Journalism senior Annabel Thorpe won second place for television features in the 61st Annual Hearst Journalism Awards Program. As … Continued

RJI searches for School of Journalism students to pair with local newsrooms on innovative projects

RJI searches for School of Journalism students to pair with local newsrooms on innovative projects

By Jennifer Nelson-Pallikkathayil Missouri School of Journalism students and recent graduates will be pairing up with local news outlets this summer to work together on innovative projects as part of the 12-week RJI Student Innovation Fellowship. Students and recent graduates can apply between Monday, Jan. 18 and Friday, Feb. 26. Newsroom partners are also needed … Continued

Three teams of Missouri strategic communication students worked virtually to create integrated campaigns for AT&T targeted to the health and wellness journey for college students in campus environments.

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

Despite challenges posed by the global COVID-19 pandemic, the fall 2020 semester at Mizzou featured four AdZou teams performing extensive quantitative and qualitative research and developing marketing plans for two clients.

AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

Growing up, Mizzou alumna Emily Russell, BJ '17, could not have imagined she would be wearing flame retardant clothing and working at a manufacturing site.

Journalism alumna recognized for her commitment to public service

Columbia, Mo. (Dec. 10, 2020) — A graduate from the Missouri School of Journalism was named to the Southeast Texas Young Professional Organization‘s 40 under 40 list for her commitment to public service and leadership capabilities. Emily Russell, BJ ’17, was recognized for her contributions in the Beaumont, Texas, community as a public and government … Continued

Victoria Alaniz of Montclair, California, and Hope Beitchman of Boerne, Texas -- both second-year master's students -- will produce KOMU-TV's election streaming program on Election Night. The experimental program will originate from RJI's TV studio at the J-School and can be seen from 7 to 8:30 p.m. CT Nov. 3 on komu.com, the KOMU app, Apple TV and Roku. Photo by Nate Brown | copyright: 2020 - Curators of the University of Missouri

Missouri School of Journalism’s ‘Missouri Method’ going strong during 2020 general election

By Jennifer Nelson Columbia, Mo. (Nov. 23, 2020) — The hands-on Missouri Method was in full swing during the 2020 general election as students across Missouri School of Journalism’s professional newsrooms worked many hours to bring election results to mid-Missouri. Some traveled to various parts of the state including Springfield, Missouri, to report on Governor … Continued

A 20-person student team of Mizzou strategic communication seniors was matched with Tinder, a popular dating app, in a competition against other student teams nationwide to develop an integrated advertising campaign for a real-world client.

Mizzou NSAC has a new match

By Zach Taylor Columbia, Mo. (Nov. 4, 2020) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) swiped right and found its newest soulmate. This school year, the team of students is matched with Tinder, a popular dating app. Tinder, which was started on a college campus in 2012, is a place where … Continued