Missouri Method

Three teams of Missouri strategic communication students worked virtually to create integrated campaigns for AT&T targeted to the health and wellness journey for college students in campus environments.

MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester

By Zach Taylor Columbia, Mo. (Jan. 6, 2021) — For MOJO Ad, this year’s fall semester was unlike any other. Due to concerns about the ongoing coronavirus pandemic, the capstone was held virtually for the semester. But that didn’t stop some of the J-School’s best and brightest from putting together three quality campaigns for AT&T. … Continued

Despite challenges posed by the global COVID-19 pandemic, the fall 2020 semester at Mizzou featured four AdZou teams performing extensive quantitative and qualitative research and developing marketing plans for two clients.

AdZou presents findings to clients via Zoom, overcoming challenging circumstances

By Zach Taylor Columbia, Mo. (Jan. 4, 2021) — For strategic communication students at the Missouri School of Journalism, each student’s senior capstone is an indispensable part of their collegiate experience. This is always true, even in the face of the ongoing coronavirus pandemic. This fall semester, four AdZou teams performed extensive quantitative and qualitative … Continued

Growing up, Mizzou alumna Emily Russell, BJ '17, could not have imagined she would be wearing flame retardant clothing and working at a manufacturing site.

Journalism alumna recognized for her commitment to public service

Columbia, Mo. (Dec. 10, 2020) — A graduate from the Missouri School of Journalism was named to the Southeast Texas Young Professional Organization‘s 40 under 40 list for her commitment to public service and leadership capabilities. Emily Russell, BJ ’17, was recognized for her contributions in the Beaumont, Texas, community as a public and government … Continued

Victoria Alaniz of Montclair, California, and Hope Beitchman of Boerne, Texas -- both second-year master's students -- will produce KOMU-TV's election streaming program on Election Night. The experimental program will originate from RJI's TV studio at the J-School and can be seen from 7 to 8:30 p.m. CT Nov. 3 on komu.com, the KOMU app, Apple TV and Roku. Photo by Nate Brown | copyright: 2020 - Curators of the University of Missouri

Missouri School of Journalism’s ‘Missouri Method’ going strong during 2020 general election

By Jennifer Nelson Columbia, Mo. (Nov. 23, 2020) — The hands-on Missouri Method was in full swing during the 2020 general election as students across Missouri School of Journalism’s professional newsrooms worked many hours to bring election results to mid-Missouri. Some traveled to various parts of the state including Springfield, Missouri, to report on Governor … Continued

A 20-person student team of Mizzou strategic communication seniors was matched with Tinder, a popular dating app, in a competition against other student teams nationwide to develop an integrated advertising campaign for a real-world client.

Mizzou NSAC has a new match

By Zach Taylor Columbia, Mo. (Nov. 4, 2020) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) swiped right and found its newest soulmate. This school year, the team of students is matched with Tinder, a popular dating app. Tinder, which was started on a college campus in 2012, is a place where … Continued

For the first time in its history, KBIA-FM - the J-School's NPR-affiliate station - won the 2020 National Edward R. Murrow Award for "Overall Excellence in Small Market Radio." Recent alumna Jamie Hobbs, BJ '19, produced "Show Me the State: Legend of Doc Annie," which also won an award for "Podcast, Small Market Radio."

KBIA-FM takes home first ‘Overall Excellence in Small Market Radio’ in National Edward R. Murrow Award wins

Student-produced podcast also wins top award Columbia, Mo. (Oct. 21, 2020) — KBIA-FM won the 2020 National Edward R. Murrow Award for “Overall Excellence in Small Market Radio” for the first time in the station’s history. The NPR-affiliate also received an award for “Podcast, Small Market Radio” for its “Show Me the State: Legend of … Continued

For the third year in a row, the St. Louis International Film Festival is making a showcase of University of Missouri student films produced at the Jonathan B. Murray Center for Documentary Journalism.

Six films produced by Missouri School of Journalism students headed to St. Louis International Film Festival in November

Students gain hands-on experience while directing emotional films. Columbia, Mo. (Oct. 14, 2020) — Six documentary films created by Missouri School of Journalism students that premiered during the Stronger than Fiction 2020 Documentary Film Festival are headed to the St. Louis International Film Festival. The 29th annual film festival is taking place Nov. 5 – … Continued

The J-School is celebrating Founder's Day and 112 years of excellence by establishing a new fund to support the professional newsrooms and agencies that are the hallmark of the Missouri Method.

The Missouri School of Journalism celebrates 112 years of excellence with newly-formed endowment to support the Missouri Method

From now through September 30, J-School alumni are encouraged to celebrate their Missouri Method experience and support future generations of students with a gift of $19.08 to the School in honor of its founding year. Columbia, Mo. (Sept. 14, 2020) — Today, the Missouri School of Journalism is celebrating Founder’s Day and 112 years of … Continued

Sarah Sabatke, BJ '18, MA '20

Recent Journalism School alumna’s documentary named a semi-finalist in Student Academy Awards

Selected from a pool of 1,468 entries, Missouri alumna Sarah Sabatke, BJ ’18, MA ’20, received a semi-finalist recognition in the 47th annual Student Academy Awards. Sabatke pushes through challenges created by COVID-19, grief from the death of faculty mentor Columbia, Mo. (Aug. 18, 2020) — The documentary “Thoughts and Prayers,” produced by Missouri School … Continued

Claire Colby, Madison Conte, Madison Czopek, Peter Georgiev, Taylor Guidry, Regan Huston, Arin Jemerson, Madison McVan, Regan Mertz, Ty Stewart and Colleen Wouters

Pop-up newsroom serves MU students and state

Working from May until August to cover the impact of the COVID-19 pandemic across Missouri, pop-up newsroom staff include Claire Colby, BJ ’20; Madison Conte; Madison Czopek, BJ ’20; Peter Georgiev, MA ’20; Taylor Guidry, BJ ’20; Regan Huston, BJ ’20; Arin Jemerson, BJ ’20; Madison McVan, BJ ’20; Regan Mertz; Ty Stewart, MA ’19; … Continued