Strategic Communication
Strategic Communication Career Fair Attracts a Record 45 Companies
Students’ Extensive Preparation Impresses Recruiters By Tori Dremonas Public Relations Account Executive MOJO Ad Columbia, Mo. (March 5, 2015) — Some of the world’s largest multinational agencies were among the record 45 companies that participated in the Strategic Communication Career Fair on Feb. 12 at the Reynolds Alumni Center on the University of Missouri campus. … Continued
Students Present Campaign Ideas to St. Louis Rams Executives
Concepts Included Plans to Reach Women, Promote Philanthropy, Push Preseason Game in Columbia By Caroline Murray Columbia, Mo. (Feb. 5, 2015) — Several Missouri School of Journalism students recently ended their semesters with a pitch to St. Louis Rams executives at the headquarters in St. Louis. The students enrolled in the fall 2014 section of … Continued
2 Seniors Selected for ‘Most Promising Multicultural Students Program’
The American Advertising Federation’s Initiative Promotes Diversity and Inclusion Within the Industry By Caroline Murray Columbia, Mo. (Nov. 6, 2014) — Two Missouri School of Journalism undergraduates have been selected for the 2015 Most Promising Multicultural Students Program sponsored by the American Advertising Federation. Ebony Francis and Anthony Tovar, both seniors studying strategic communication, were among the … Continued
Esther Thorson Discusses Ethics, TV Ads in DeFleur Lecture at Boston University
The Distinguished Series Honors a Prominent Mass Communication Research Scholar By Rebecca Dell Columbia, Mo. (Nov. 4, 2014) — Esther Thorson presented the fall 2014 Dr. Melvin L. DeFleur Distinguished Lecture in the College of Communication at Boston University. Thorson serves as associate dean of graduate studies and director of research for the Donald W. … Continued
2 Strategic Communication Students Win in National 3% Competition
Poster by Jenny Sanchez and Anna Vierneisel Seeks Gender Diversity in Creative Advertising Leadership By Caroline Murray Columbia, Mo. (Oct. 18, 2014) — Strategic communication students Jenny Sanchez, a master’s student, and Anna Vierneisel, a senior, have been named winners of the 3% Student Competition. They will represent the Missouri School of Journalism at the … Continued
Fox Sports Midwest Airs TV Commercial Idea Created by AdZou Students
The ‘We Are Team STL’ Spot Features Cardinal, Blues and Rams Players, Announcers By Caroline Murray Columbia, Mo. (Sept. 19, 2014) — Television advertisements featuring the St. Louis Cardinals, Blues and Rams developed by strategic communication students will premiere on Fox Sports Midwest on Friday, Sept. 19. Missouri School of Journalism students Paige Ebert, Kelly … Continued
Campaign Group Develops ‘Team STL’ Branding Campaign for Fox Sports
Strategic Communication Students Generate Concepts, Network to Produce Them in Late Summer By Allie Steiner, BJ ’11 Fox Sports Midwest St. Louis (May 27, 2014) — Missouri School of Journalism strategic communication students are helping Fox Sports Midwest develop a new branding campaign to promote the St. Louis-based sports television network. This is the fourth … Continued
Missouri Students Earn a Top 3 Win in District 9 National Student Advertising Competition
Assistant Professor Stephanie Padgett Named Faculty Advisor of the Year for Efforts to Improve the Overall Contest Columbia, Mo. (May 20, 2014) — “Make It Happen,” a marketing campaign developed by Missouri School of Journalism students, captured third place in the District 9 National Student Advertising Competition during the April 11 event in Kansas City, … Continued
5 Students to Receive a $1,500 Scholarship from the American Advertising Federation-Kansas City Foundation
The Award Includes a Mentor and Membership in District 9 Chapter Kansas City, Mo. (May 12, 2014) — Five Missouri School of Journalism students are among the 16 recipients of an American Advertising Federation of Kansas City (AAF-KC) Foundation annual scholarship. The scholarship includes $1,500 towards tuition, membership in AAF-KC, free admission to almost every … Continued
Strategic Communication Awards Celebrate Excellence and Achievements
The Awards Recognize High Quality Work for Real-World Clients and Service to MU Campus Columbia, Mo. (May 8, 2014) — It was a night of celebration as the Missouri School of Journalism recognized the work of students at the Strategic Communication Awards program. The ceremony highlighted honors from the 2013-14 academic year, including those received … Continued