Strategic Communication
Strategic Communication Capstone Courses Set New Enrollment Record
AdZou and MOJO Ad Offer Extended Range of Services to Wide Range of Clients By Patrick LeBeau Columbia, Mo. (Feb. 18, 2016) — With 250 students enrolled, spring 2016 is a record breaker for the strategic communication capstone courses. MOJO Ad is working on a campaign for Bengay, the muscle and joint pain relief product … Continued
Senior Wins American Advertising Federation Scholarship
Cecilia Zheng Receives $1,000 Scholarship from the St. Louis AAF Chapter for Academic Achievements and Excellence By Patrick LeBeau Columbia, Mo. (Feb. 10, 2016) — Missouri School of Journalism senior Cecilia (Congrong) Zheng was awarded a $1,000 scholarship award from the American Advertising Federation (AAF) St. Louis chapter for the 2015-16 school year. The merit-based … Continued
Alumni Pay It Forward to Help Current Students
Virtual Individual Resume and Portfolio Reviews Prepare Strategic Communication Students for Annual Career Fair By Hailey Yeakle Columbia, Mo. (Feb. 3, 2016) — Missouri School of Journalism alumni from across the country donated an hour of their time to help current students refine their resumes and portfolios during the recent Individual Resume and Portfolio Review. This … Continued
New Book on Ethics Addresses Challenges in Advertising, Public Relations, Marketing
Professors Margaret Duffy, Esther Thorson Hope ‘Persuasion Ethics Today’ Will Help Students and Practitioners with Difficult Questions By Kiara Ealy Columbia, Mo. (Feb. 3, 2016) — Two Missouri School of Journalism professors, Margaret Duffy and Esther Thorson, have published a new book that explores communication ethics in the fields of advertising, promotions, public relations and … Continued
Strategic Communication Career Fair to Feature a Job Hunt Q&A
Agency Professionals Will Share Honest Advice, Detailed Expectations with Students By Kara Simon Public Relations Account Executive for MOJO Ad Columbia, Mo. (Jan. 20, 2016) — Top agency professionals from Los Angeles and St. Louis will share information about the search for jobs and internships, the application process and salary negotiation at an upcoming event … Continued
School and Marketing Agency VML Partner to Create New Social Media Curriculum for Students
New Advanced Social Media Strategies Course Immerses Students in an Agency Environment Columbia, Mo. (Jan. 12, 2015) — A new innovative partnership between the Missouri School of Journalism and global marketing agency VML will serve as a professional training program for students interested in working in social media. The course, “Advanced Social Media Strategies,” will … Continued
Missouri Honor Medalist Lincoln Stephens Presents ‘Life Is A Pitch’ Workshop
Stephens Joins Other Journalism Alumni to Share the Importance in Personal Branding Columbia, Mo. (Nov. 17, 2015) — The National Association of Black Journalists (NABJ) Ale Chapter at the University of Missouri hosted 2015 Missouri Honor Medalist Lincoln Stephens, BJ ’03, during the “Life Is A Pitch” workshop and reception. This workshop was a special … Continued
AAF Mizzou Students Connect with Professionals on Trip to Chicago
Alumni, Others Provide a Glimpse into Life Working at an Agency Columbia, Mo (Nov. 11, 2015) — A group of 24 students studying strategic communication at the Missouri School of Journalism traveled to Chicago in late October to tour a variety of advertising, public relations and digital marketing agencies. The trip, organized for members of … Continued
National Science Foundation Awards $480,000 Grant to Fund Scientific Communication Study
3-Year Study Will Research How Scientists Can Improve Communication with the General Public By Patrick LeBeau Columbia, Mo. (Oct. 21, 2015) — The National Science Foundation awarded a grant worth more than $480,000 to the University of Missouri in August, funding a new study that will research scientific communication education and techniques. The goal of … Continued
Global Public Relations Executive, Alumnus Bob Leaf Gives Solomon Lecture
Leaf Share Insights About Strategy, Research with Missouri Journalism Students and Faculty By Patrick LeBeau Columbia, Mo. (Oct. 21, 2015) — Retired Burson-Marsteller executive Bob Leaf, BJ ’52, MA ’54, delivered the 2015 Raymond M. Solomon Memorial Lecture at the Missouri School of Journalism on Sept. 2. Leaf spoke about his extensive experience in the … Continued