Strategic Communication
Shelly Rodgers and the power of communication: The Missouri School of Journalism professor finding the human stories in advertising
Journalism Dean David Kurpius (left) and Commerce Bank Chairman and CEO Teresa Maledy (right) surprised Shelly Rodgers, strategic communication professor, with the news that she received the 2018 William T. Kemper Fellowships for Teaching Excellence. Photo: Nate Brown Columbia, Mo. (Jan. 6, 2022) — Shelly Rodgers’ renowned research works at the convergence of advertising and … Continued
Katrina Troy takes untraditional path to creative excellence
By Abby Werner Columbia, Mo. (Jan. 4, 2022) — Senior Katrina Troy has made the most of her college experience at the Journalism School. She has interned in New York, gotten involved with Relevant Youth (an advertising agency run by students), worked an off-campus job, changed journalism interest areas twice, and now serves as the … Continued
AdZou Challenge brings high school students from every corner of state to Missouri School of Journalism for marketing competition
Columbia, Mo. (Dec. 13, 2021) — High school students from across Missouri gathered at the Missouri School of Journalism Tuesday, Dec. 7 to compete in the inaugural AdZou Challenge, in which teams of five from 15 Missouri high schools vied to create the best advertising campaign for a hypothetical new Samsung phone. The competition was … Continued
PR Club kicks off with optimism
By Abby Werner There’s a new organization on campus for students who are interested in learning more about public relations: PR Club. The new club is the brainchild of Jon Stemmle, professor and strategic communication chair, and is in the beginning stages of development and execution. “I had this idea for PR Club because I … Continued
Summer fellowships at Missouri School of Journalism offer students from HBCUs a taste of grad school experience
There are more than 100 Historically Black Colleges and Universities in the U.S. The School of Journalism is working with them to show students what graduate school is all about By Austin Fitzgerald Columbia, Mo. (Nov. 5, 2021) — The Missouri School of Journalism is offering students at Historically Black Colleges and Universities (HBCUs) the … Continued
J-School professor co-writes book on employee communication
By Gabriella Bain Columbia, Mo. (Oct. 28, 2021) — There is an old saying that when opportunity knocks, you have to be willing to open the door. It was a literal knock at the door of Professor Jon Stemmle in early March 2018 that, three years later, has led to his new book, Engaging Employees … Continued
Journalism and Strategic Communication students have ‘A Reason to Roar’ about Homecoming
PR Committee and Tri-Director Jackson Ptasienski. From left to right: Jess Janorschke, Abby Blasingame,Tri-Director Jackson Ptasienski, Jared Fisch, Andrew Moore, Karsen Idelman By Abby Werner Mizzou’s Homecoming was back in the way that most people remember it pre-pandemic, with large events like the parade, talent show and student-run blood drive. Many journalism and strategic communication … Continued
Meet new School of Journalism Professor Dr. Zach Massey
By Abby Werner The first time new Strategic Communication faculty member Dr. Zach Massey visited the University of Missouri was in 2002, when a high school friend of his who was on the Mizzou wrestling team invited him to come check out Columbia for the weekend. “When I got back home, a friend asked me … Continued
Change in journalism school curriculum leads to Strategic Communication classes offered over summer for first time
By Abby Werner Columbia, Mo. (Sept. 22, 2021) — For the first time ever, three strategic communication classes were offered over the summer: JOURN 2200 Audiences and Persuasion, JOURN 4200 Principles of Strategic Communication, and JOURN 4952 Strategic Communication Research. This change was prompted by the restructuring of the School of Journalism curriculum. With this … Continued
School of Journalism Professor Margaret Duffy publishes new book on power of visual communication
By Austin Fitzgerald Columbia, Mo. (Sept. 9, 2021) — A new book by Professor Margaret Duffy, Executive Director of the Novak Leadership Institute, examines the quickly-evolving field of visual communication and provides strategies for communicators in all professions to tell engaging stories by harnessing the power of images. “Visual Communication: Insights and Strategies” chronicles the … Continued