Strategic Communication
Missouri School of Journalism helping communities in Africa talk about pesticides, avoid fake news
By Austin Fitzgerald Columbia, Mo. (Aug. 30, 2021) — Researchers at the Missouri School of Journalism are helping people in Africa improve communication about pesticides in their countries, the latest effort from the School to improve how science is communicated to the general public. Funded by a USDA grant and backed by research into how … Continued
MOJO Ad campaign helps Missourians reconnect with nature
By Kelly Lopez During the pandemic, most people were stuck inside of their homes, nervous to go out in public spaces for fear of becoming infected and endangering their families. One of the few refuges people had was spending time in the great outdoors. This summer, the Missouri Department of Conservation (MDC) launched a campaign … Continued
Missouri School of Journalism students get hands-on experience creating campaigns for real-world clients
Members of AdZou team Eagle developed a campaign for their client Missouri REALTORS. Top row: Gabby Ferguson, Anna Callis, August Windau, Emma Brouster Bottom row: Abby MacKinnon (AdZou instructor), Emily Housey, Lauren Barish, Sydney Ryan AdZou wraps up another successful semester, albeit virtually By Abby Werner Columbia, Mo. (July 7, 2021) — This past semester … Continued
Next stop: Law school
Skills gained in strategic communication classes help prepare alumni for the rigors of law school. By Abby Werner Columbia, Mo. (June 7, 2021) — For some students, a degree in Strategic Communication is the end goal. But for others, they take what they learned in undergrad at the world’s best journalism school and apply it … Continued
School of Journalism’s MOJO Ad presents annual State of the YAYA report
Marketers across the country tuned in to uncover insight into how they can better target this elusive 18- to 24-year-old demographic. By Zach Taylor Columbia, Mo. (May 19, 2021) — MOJO Ad just had its grand finale. The premier, student-staffed ad agency at the Missouri School of Journalism put the spotlight on the youth and … Continued
Journalism students gain hands-on event planning experience with Scripps Regional Spelling Bee
Columbia, Mo. (May 18, 2021) — The annual Scripps Spelling Bee, hosted by the Columbia Missourian on March 24, looked different this year. Associate Professor Elizabeth Stephens and her students in the Event Planning and Promotion class were able to execute an in-person Bee that mid-Missouri third through eighth grade students will never forget. Although … Continued
Associate Professor Holly Higginbotham awarded the McIntyre Professorship for Teaching Excellence
The award comes with a $10,000 salary supplement for next academic year. Columbia, Mo. (May 14, 2021) — Associate Professor Holly Higginbotham is the 2021 recipient of the Missouri School of Journalism’s O.O. McIntyre Professorship. The award recognizes teaching excellence and comes with a $10,000 salary supplement for the 2021-22 academic year. Higginbotham teaches strategic communication courses … Continued
Missouri Strategic Communication team advances to National Student Advertising Competition finals
By Abby Werner Columbia, Mo. (May 12, 2021) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) team is one of eight collegiate teams that has been selected to compete in this year’s national finals on June 3-4. More than 2,000 students from colleges and universities across the country entered the competition, run … Continued
Missouri School of Journalism students elected MSA President and Vice President
Juniors Landon Brickey and Emily Smith were inaugurated on April 6; they plan to use their strategic communication skills to convey what resources MSA has at its disposal. By Abby Werner Columbia, Mo. (May 11, 2021) — Two Missouri School of Journalism students have been elected to lead the University of Missouri student body. Juniors … Continued
The coronavirus pandemic creates opportunities for School of Journalism AdZou capstone class innovation
By Zach Taylor Columbia, Mo. (May 5, 2020) — The Missouri School of Journalism students aren’t the only ones learning — its professors are learning, too. Todd Fuller, adjunct professor, prefers to teach in-person. He teaches graduating seniors taking the School’s capstone course AdZou, where they work in small teams to bring fresh perspectives to their … Continued