Strategic Communication
School of Journalism’s MOJO Ad presents annual State of the YAYA report
Marketers across the country tuned in to uncover insight into how they can better target this elusive 18- to 24-year-old demographic. By Zach Taylor Columbia, Mo. (May 19, 2021) — MOJO Ad just had its grand finale. The premier, student-staffed ad agency at the Missouri School of Journalism put the spotlight on the youth and … Continued
Journalism students gain hands-on event planning experience with Scripps Regional Spelling Bee
Columbia, Mo. (May 18, 2021) — The annual Scripps Spelling Bee, hosted by the Columbia Missourian on March 24, looked different this year. Associate Professor Elizabeth Stephens and her students in the Event Planning and Promotion class were able to execute an in-person Bee that mid-Missouri third through eighth grade students will never forget. Although … Continued
Associate Professor Holly Higginbotham awarded the McIntyre Professorship for Teaching Excellence
The award comes with a $10,000 salary supplement for next academic year. Columbia, Mo. (May 14, 2021) — Associate Professor Holly Higginbotham is the 2021 recipient of the Missouri School of Journalism’s O.O. McIntyre Professorship. The award recognizes teaching excellence and comes with a $10,000 salary supplement for the 2021-22 academic year. Higginbotham teaches strategic communication courses … Continued
Missouri Strategic Communication team advances to National Student Advertising Competition finals
By Abby Werner Columbia, Mo. (May 12, 2021) — The Missouri School of Journalism’s National Student Advertising Competition (NSAC) team is one of eight collegiate teams that has been selected to compete in this year’s national finals on June 3-4. More than 2,000 students from colleges and universities across the country entered the competition, run … Continued
Missouri School of Journalism students elected MSA President and Vice President
Juniors Landon Brickey and Emily Smith were inaugurated on April 6; they plan to use their strategic communication skills to convey what resources MSA has at its disposal. By Abby Werner Columbia, Mo. (May 11, 2021) — Two Missouri School of Journalism students have been elected to lead the University of Missouri student body. Juniors … Continued
The coronavirus pandemic creates opportunities for School of Journalism AdZou capstone class innovation
By Zach Taylor Columbia, Mo. (May 5, 2020) — The Missouri School of Journalism students aren’t the only ones learning — its professors are learning, too. Todd Fuller, adjunct professor, prefers to teach in-person. He teaches graduating seniors taking the School’s capstone course AdZou, where they work in small teams to bring fresh perspectives to their … Continued
Recent Journalism School Graduate goes above and beyond in the professional world
By Zach Taylor Columbia, Mo. (April 6, 2021) — For those of us that like to share our opinions about brands on social media, sometimes it feels like we are speaking into the void. One Mizzou strategic communication graduate wants you to know that isn’t the case. Jordan Helterbrand (BJ ‘19, MA ‘20) hears you. … Continued
The ADDY Awards offer Missouri School of Journalism students a gold and silver lining to the pandemic
Strategic Communication students took home four times as many local ADDY Awards as they did last year. Each winner advances to the District 9 competition. By Zach Taylor Columbia, Mo. (March 8, 2021) — The coronavirus pandemic has made this school year hard for Missouri School of Journalism strategic communication students and faculty. But there is … Continued
New School of Journalism core curriculum course debuts with a Strategic Communication spin
Associate Professor Holly Higginbotham leads her J2200 Audience & Persuasion class via Zoom on Feb. 24, 2021. The course is required of all current freshman and sophomore students as part of the school’s new curriculum. By Zach Taylor Columbia, Mo. (Feb. 25, 2020) – The Missouri School of Journalism prides itself on staying on top … Continued
Meet School of Journalism’s newest Strategic Communication faculty member
By Zach Taylor Columbia, Mo. (Feb. 24, 2021) — For the School of Journalism’s newest Strategic Communication professor — who also doubles as the University of Missouri assistant vice chancellor for research, engagement and extension — it all started with Indiana Jones. The fictional professor of archaeology inspired Dr. Susan Renoe (BA ‘97, MA ‘99) … Continued