Strategic Communication
Columbia, Mo. (Jan. 26, 2017) — It’s only natural to question yourself when facing a daunting challenge. However, it’s how you respond to that challenge that determines your fate. Jessica Stroder felt this when she was first hired as a partner manager at Facebook. Even though she had already worked at Ketchum, Influence and Co. … Continued
Alumni Profile: Jessica Stroder
Columbia, Mo. (Jan. 26, 2017) — It’s only natural to question yourself when facing a daunting challenge. However, it’s how you respond to that challenge that determines your fate. Jessica Stroder felt this when she was first hired as a partner manager at Facebook. Even though she had already worked at Ketchum, Influence and Co. … Continued
Fall 2016 @Mizzou: Strategic Communication Students Strategize Mizzou Athletics Campaign
Columbia, Mo. (Dec. 21, 2016) — As part of her Sports and Entertainment Promotion course, senior Maddy Siriouthay meets with some of her teammates to discuss strategy for a campaign they are working on for Mizzou’s athletic department. Their objective is to rebrand Mizzou Made as the “new” Total Persons Program for current and future … Continued
Fall 2016 @Mizzou: Student Enjoys Mojo Experience and Team Bond
By Renee Sospenzi Columbia, Mo. (Dec. 13, 2016) — Strategic communication senior Clayton Conness reviews a marketing insights report created by MOJO Ad, a student-staffed professional ad agency. As the account executive on his team, Conness writes creative briefs, monitors budgeting and ensures the team’s creative work aligns with their overall campaign strategy. Through research, … Continued
Humans of Strat Comm: Faith Vickery
Columbia, Mo. (Dec. 12, 2016) — Being open-minded has led senior Faith Vickery to a lot of her college adventures and career successes. During Faith’s sophomore year at Mizzou, she learned about UNICEF, an organization that provides humanitarian and developmental assistance to children and mothers in developing nations. She also learned that there was no … Continued
Humans of Strat Comm: Seinga Macauley
Columbia, Mo. (Nov. 20, 2016) — Usually, when a student pulls an all-nighter, it’s because of a big exam or paper that’s due in a class. However, for Seinga Macauley, it was part of her summer job. This summer, Seinga worked as an art director for the Marcus Graham Project (MGP) in Dallas. MGP is … Continued
Alumni Profile: Jody Peterson
Columbia, Mo. (Nov. 5, 2016) — In future interviews, Jody Peterson will be able to say that she traveled the country in a giant peanut. How cool is that? Jody is a Peanutter. You know…one of those awesome, cool and outgoing people that drive across the country in the 26-foot long Nutmobile. Jody along with … Continued
Humans of Strat Comm: Jalen Mosby
Columbia, Mo. (Oct. 25, 2016) — Jalen Mosby is an unabashed family guy. He loves his home in St. Louis and getting to spend quality time with his mom who is also his best friend. But this summer, when he got the call from MAIP, they made an offer to leave home that even he … Continued
Students Learn from Agency Professionals at Chicago Conference
AAF Mizzou Students Travel to Insight + Interaction Conference in Chicago to Participate in Career-Building Activities By Jenna Goldenne Columbia, Mo (Oct. 25, 2016) — Twenty-six students from the Missouri School of Journalism’s American Advertising Federation (AAF) chapter attended an advertising career conference in Chicago Oct. 7 and 8 to connect with and learn from … Continued
Humans of Strat Comm: Erin Ceaser
Columbia, Mo. (Oct. 18, 2016) — In 2008, Erin Ceaser joined Amazon Prime. That began a love affair with the company that went from simple online shopping to a public relations internship in Los Angeles and culminating in a full-time job with Amazon upon graduation. So how did this strategic communication senior become part of … Continued
Humans of Strat Comm: Devan Collins
Columbia, Mo. (Oct. 12, 2016) — Devan Collins has been a Kansas City Royals fan for as long as she can remember. “I specifically remember when I was five and had lost my first tooth, I was worried that I wouldn’t be able to eat a hot dog with cheese at the Royals game because … Continued