Strategic Communication
MOJO Ad Students Present Final Campaigns to U.S. Fish and Wildlife Service
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (Dec. 17, 2012) — MOJO Ad students proposed three different ways to encourage natural resource stewardship and volunteerism among the Youth and Young Adult (YAYA) market during their final campaign presentations to the U.S. Fish and Wildlife Service (USFWS) on Nov. 30. USFWS Midwest … Continued
Strategic Communication Team Places Fourth, Wins $1,500 in Adobe Digital Analytics Competition
More than 160 Entrants Competed in the National Contest Columbia, Mo. (Nov. 29, 2012) — A team of Missouri School of Journalism students placed fourth and won $1,500 in the national Adobe Digital Analytics Competition (DAC). Team “Xfinite to Win It” competed against more than 160 entrants to win one of the six finalist positions. … Continued
Reaching Young Adults: Using Communications Expertise from the Missouri School of Journalism to Engage Young Adults in USFWS Volunteer Opportunities
By Ashley Spratt Communications Coordinator U.S. Fish and Wildlife Service Columbia, Mo. (Oct. 30, 2012) — The U.S. Fish and Wildlife Service (USFWS), the nation’s premiere agency dedicated to the protection, conservation and management of fish, wildlife and our natural resources, faces an unprecedented challenge of engaging a generation of tech-savvy, highly diverse, and highly … Continued
New White Paper Shows Youth and Young Adult Employees Value Long-Term Benefits
By Cole Donelson YAYA Connection Columbia, Mo. (May 11, 2012) — New research reveals employees in all fields of work in the YAYA (Youth And Young Adults) demographic, those 18 to 24 years, value opportunities for career growth and healthcare coverage over other features offered by employers. These and other findings are now available in … Continued
Stephanie Meyers Is the First Online Master’s Recipient of a Synor Scholarship
Columbia, Mo. (May 7, 2012) — Missouri School of Journalism graduate student Stephanie Meyers is the first online master’s recipient of a Synor scholarship. She is enrolled in the strategic communication model and will receive $1,000 to offset her fall 2012 tuition costs. Meyers is the marketing manager for Emergency Communications Network in Ormond Beach, … Continued
Strategic Communication Students Participate in Award-Winning Mindfire Program
Senior Jordan Tatman Awarded $100 for Winning Idea New York (May 7, 2012) — Missouri School of Journalism strategic communication students are among those from 40 elite and diverse universities around the world to participate in Mindfire. This idea engine – just awarded the Silver SABRE Award for PR Product of the Year by the … Continued
MOJO Ad Students Present Annual State of the YAYA to Chicago Advertising Agencies
By Natasha Desai Public Relations Account Executive MOJO Ad Columbia, Mo. (April 19, 2012) — Twelve MOJO Ad students visited nine Chicago advertising agencies and companies March 27-30 to present the annual State of the YAYA report and learn more about the advertising world. Representing some of the world’s leading brands like McDonalds, Proctor & … Continued
Missouri School of Journalism, HCD Research Partner to Offer Advanced Communication Science Services
Combining Biometric and Eye-Tracking Measures Provides Unique Consumer Insights Flemington, N.J. (April 10, 2012) PRNewswire via COMTEX — The Missouri School of Journalism and HCD Research announced that they will join forces to conduct research studies using a communication science approach, which encompasses biometric measures and eye-tracking technology to provide deeper insights into consumer preferences. … Continued
Strategic Communication Students Visit New York City Ad/PR Agencies and Companies
Columbia, Mo. (March 9, 2012) — Creativity and innovation are hallmarks to successful communication, a group of 16 Missouri School of Journalism strategic communication students learned during a two-day trip to New York City. Insights into how to develop and execute these values were shared at eight advertising and public relations agencies and other organizations. … Continued
Strategic Communication Senior Earns Two ADDY Student Awards from the AAF Kansas City Chapter
The “Lifesavers” Campaign Will Compete on the National Level Columbia, Mo. (March 6, 2012) — Missouri School of Journalism senior Nathan Morris earned two recognitions in the recent ADDY awards student competition sponsored by the American Advertising Federation’s Kansas City Chapter (AAFKC). He is a dual major in strategic communication and marketing. The “Lifesavers” campaign … Continued