Mizzou’s AAF and PRSSA agency trips: Opening doors to real-world experience and networking
The Missouri School of Journalism’s student chapter of the American Advertising Federation (AAF) during their trip to Dallas, Nov. 13–14, 2024.
This November, students from the University of Missouri’s School of Journalism had the chance to dive into the worlds of advertising and public relations through trips organized by the School’s student chapters of American Advertising Federation (AAF) and the Public Relations Student Society of America (PRSSA). AAF’s visit to Dallas and PRSSA’s trip to Chicago brought students face-to-face with industry leaders, expert insights, and accomplished Mizzou alumni, offering a behind-the-scenes look at top agencies and a glimpse into how their strategic communication studies can lead to dynamic careers.
The AAF trip to Dallas, which took place Nov. 13–14, marked the first time the organization brought students to this vibrant city. AAF President Maggie McCready shared the trip’s goal was to bridge the gap between students and advertising professionals in the real world.
“Our agency visits each semester allow members to connect with industry experts who might even become future employers or mentors,” McCready explained.
The Dallas itinerary included visits to Slingshot, Arm Candy, Hearts and Science, The Richards Group, and YUM! Brands. Students gained an inside look at advertising strategies and specialties, from media buying to creative development. Each agency was selected to give participants a well-rounded view of the advertising landscape.
“We wanted to provide our members with an experience that spans different agency functions and client sectors,” McCready said. “The addition of YUM! Brands—a global name in the food industry with KFC, Pizza Hut and Taco Bell—also allowed students to understand brand-side advertising strategies from a new angle.”
For Julia Frankel, an AAF member who joined the Dallas trip, the experience was transformative both professionally and personally.
“By attending this agency trip, I was able to develop a better understanding of the advertising landscape in Dallas and meet incredible professionals who provided valuable insights into the industry,” Frankel said. “I also got to spend time with fellow AAF members, creating amazing memories I know I’ll never forget.”
She emphasized how the trip shaped her career outlook, adding: “The professionals we met offered advice on interviewing, agency functions, and opportunities within the field, which will help me navigate my career post-graduation.”
In Chicago, PRSSA Vice President of Programming and Events Ashley Rodio led an impactful trip for public relations students from Nov. 6–8. The itinerary featured visits to FTI, Edelman, FCB, and Wilson Sporting Goods, showcasing diverse aspects of public relations, from crisis communications to full-service agency work. Rodio viewed the trip as an essential step for students aiming to find clarity in their career paths.
“My hope was that this trip would help students identify areas they are passionate about while connecting with peers and professionals who have navigated their own journeys in PR,” Rodio said.
Kelly Ritter, a PRSSA member, highlighted the value of the trip in shaping her career aspirations. “Making connections with professionals in the PR field, especially outside of Columbia, gave me valuable insights on job opportunities, interviewing tips, and important skills for internships and jobs,” said Ritter.
For her, the experience was also about broadening horizons. “This was my first time in Chicago, and it made me realize that looking for opportunities outside of my home and college towns is not only possible but also pushes me to make strong and lasting connections in my professional life,” said Ritter.
The visits to Edelman and FCB introduced students to the fast-paced environment of full-service agencies, while Wilson Sporting Goods offered a rare glimpse into client-side PR. The happy hour at Zeno Group with the Mizzou Alumni Association was another highlight of the trip.
“Networking with Mizzou alumni at the happy hour was not only fun but also provided invaluable insight,” said Ritter. “Hearing their real stories of building successful careers in Chicago was so motivating.”
These agency trips, organized by AAF and PRSSA Mizzou, offered students unparalleled opportunities to gain real-world experience, learn from industry leaders, and tap into the expansive Mizzou alumni network. By bridging the gap between classroom learning and industry realities, the trips gave students a competitive edge as they prepare to embark on careers in advertising and public relations. For Mizzou students, the Dallas and Chicago experiences were more than just learning opportunities—they were pivotal moments in shaping their professional futures.
Updated: December 20, 2024