Strategic Communication
Strategic Communication Students Help Columbia Missourian Set a New Sales and Page Count Records for Centennial Homecoming Special Edition
Columbia, Mo. (Oct. 18, 2011) — Strategic communication students in the media sales class helped the Columbia Missourian‘s advertising department set new page count and total sales records for the annual Homecoming special supplement. This year’s 56-page edition, “A Century of Coming Home,” was twice as large as the 28-page issue published in 2007. “I’m … Continued
Missouri Strategic Communication Students’ Winning Integrated Campaign Airs on Fox Sports Midwest
The Tagline “Every Game Matters” Connects the Print, Radio and Online Ads By Chantel O’Neal Master’s Student Columbia, Mo. (Sept. 7, 2011) — Fox Sports Networks (FSN) including Fox Sports Midwest and Fox Sports Southwest will air the creative campaign of eight Missouri School of Journalism strategic communication students. Their assignment: Create an integrated advertising campaign … Continued
Extreme Negative Anti-Smoking Ads Can Backfire, MU Experts Find
MU Researchers Say Disgusting and Threatening Ads Can Cause Strong Defense Responses from Viewers By Nathan Hurst MU News Bureau Columbia, Mo. (Aug. 18, 2011) — Health communicators have long searched for the most effective ways to convince smokers to quit. Now, Missouri School of Journalism researchers have found that using a combination of disturbing … Continued
Journalism Books by Davis, Heiman Recognized at MU Campus Authors Event
Columbia, Mo. (May 18, 2011) — Missouri School of Journalism faculty members Charles Davis and Suzette Heiman were among the 34 University of Missouri professors recognized at the recent annual Campus Authors event sponsored by the University Bookstore. The activity took place in conjunction with the University of Missouri’s Celebration of Teaching workshop, which featured … Continued
Missouri School of Journalism Joins 4A’s as an Associate Educational Member
New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued
MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative
By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued
Training Away Stereotypes
Missouri Journalism Research Shows that People Trained to Think in Opposition to Stereotypes Are More Receptive to Advertising Starring Minority Actors By Nathan Hurst MU News Bureau Columbia, Mo. (Nov. 1, 2010) — It may seem difficult to change stereotypical thinking. Perceptions can be very important in forming an individual’s attitudes. Now, researchers at the … Continued
Citizen Journalism vs. Legacy News: The Battle for News Supremacy
MU Researchers Say Citizen Journalism Does Not Match Void Left by Legacy News Organizations By Nathan Hurst MU News Bureau Columbia, Mo. (July 8, 2010) — A team of researchers from the Missouri School of Journalism and two other schools say that even the top 60 citizen websites and bloggers are not filling the information … Continued
MU to Host New Advertising Ethics Institute
Institute to Research and Educate Advertising Ethics in Hopes of Improving Public Image By Nathan Hurst MU News Bureau Columbia, Mo. (July 1, 2010) — In a 2007 opinion poll, advertising practitioners came in third from last among professions in public perception of honesty and ethics, just ahead of lobbyists and car salesmen. In an … Continued
MOJO Ad Provides Seed.com and AOL Creative Integrated Marketing Solutions
Melanie Buford Public Relations Account Executive MOJO Ad Columbia, Mo. (May 10, 2010) — With Seed.com‘s new entrance into the marketplace, AOL turned to MOJO Ad to introduce this subsidiary of AOL to 18-24 year old aficionados to help build their pool of quality writers. MOJO Ad, the Missouri School of Journalism’s student-staffed strategic communication … Continued