Strategic Communication

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Missouri School of Journalism Joins 4A’s as an Associate Educational Member

New York (May 17, 2011) — The Missouri School of Journalism recently joined the Association of American Advertising Agencies (4A’s) as an Associate Educational Member. This membership category is available to a select number of higher educational institutions that offer undergraduate/graduate programs in advertising, marketing and communications. “Our program is particularly noted for our partnerships with … Continued

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MOJO Ad Provides Redbox with Creative Integrated Marketing Solutions for Their Campus Initiative

By Aleigh McKay, Krista Meany and Caitlin O’Byrne MOJO Ad Public Relations Team Columbia, Mo. (Dec. 10, 2010) — Redbox, a movie-rental industry giant with convenient and simple one-dollar rentals, looked to MOJO Ad to increase brand awareness in the college demographic and develop a plan to launch new Redbox locations on campuses nation-wide. MOJO Ad is the … Continued

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Training Away Stereotypes

Missouri Journalism Research Shows that People Trained to Think in Opposition to Stereotypes Are More Receptive to Advertising Starring Minority Actors By Nathan Hurst MU News Bureau Columbia, Mo. (Nov. 1, 2010) — It may seem difficult to change stereotypical thinking. Perceptions can be very important in forming an individual’s attitudes. Now, researchers at the … Continued

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Citizen Journalism vs. Legacy News: The Battle for News Supremacy

MU Researchers Say Citizen Journalism Does Not Match Void Left by Legacy News Organizations By Nathan Hurst MU News Bureau Columbia, Mo. (July 8, 2010) — A team of researchers from the Missouri School of Journalism and two other schools say that even the top 60 citizen websites and bloggers are not filling the information … Continued

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MU to Host New Advertising Ethics Institute

Institute to Research and Educate Advertising Ethics in Hopes of Improving Public Image By Nathan Hurst MU News Bureau Columbia, Mo. (July 1, 2010) — In a 2007 opinion poll, advertising practitioners came in third from last among professions in public perception of honesty and ethics, just ahead of lobbyists and car salesmen. In an … Continued

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MOJO Ad Provides Seed.com and AOL Creative Integrated Marketing Solutions

Melanie Buford Public Relations Account Executive MOJO Ad Columbia, Mo. (May 10, 2010) — With Seed.com‘s new entrance into the marketplace, AOL turned to MOJO Ad to introduce this subsidiary of AOL to 18-24 year old aficionados to help build their pool of quality writers. MOJO Ad, the Missouri School of Journalism’s student-staffed strategic communication … Continued

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Sandy Kornberg, BJ ’64, Receives International Medal of Merit

Columbia, Mo. (May 6, 2010) — Sandy Kornberg, BJ ’64, will receive the Medal of Merit from the International Advertising Association (IAA) at a gala dinner to be held in the Kremlin during the organization’s upcoming World Congress in Moscow. Established in the 1960s, the IAA Medal for Merit is awarded to recognize outstanding service to … Continued

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Social Media Focus of Daylong Seminar

VML Hosts Strategic Communication Students at KC Office Columbia, Mo. (May 4, 2010) — Social media has created a fundamental shift in our personal relationships, including the one between a brand and its customers. The implications for advertising and public relations were discussed during a daylong seminar on social media at VML. The program provided … Continued