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Advertising Scholar on Consumer Behavior to Present on Tuesday, March 19

Ronald J. Faber

Internationally-recognized scholar and author Ronald J. Faber will lecture at the Missouri School of Journalism as part of the School’s Distinguished Visiting Scholar Program from noon to 1:30 p.m., Tuesday, March 19, in the Fred W. Smith Forum of the Reynolds Journalism Institute. Faber’s presentation is free and open to the public.

Ron Faber Will Talk on Compulsive Buying and Understanding the Harmful Behavior

Columbia, Mo. (Feb. 28, 2019) — Ron Faber, an internationally recognized scholar and author, will lecture at the Missouri School of Journalism as part of the School’s Distinguished Visiting Scholar Program. Faber will give his presentation, “Attempting to Understand Compulsive Buying: A 25 Year Quest,” from noon to 1:30 p.m., Tuesday, March 19, in the Fred W. Smith Forum of the Reynolds Journalism Institute. Faber’s visit is funded in part by the Hearst Endowment for Visiting Professionals.

Ronald J. Faber is professor emeritus of advertising and mass communications in the School of Journalism and Mass Communication at the University of Minnesota where he taught for over 20 years. Prior to teaching at Minnesota, Faber was a faculty member in the department of advertising at the University of Texas and worked at Marketing Science Institute. He is the former editor of the Journal of Advertising and is currently a member of the editorial review boards and advisory boards of several leading journals.

Faber’s research interests include compulsive and impulsive behaviors, consumer behavior, advertising effectiveness, attention, and political communication. His research has appeared in numerous academic journals across several different fields including the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Consumer Research, Journal of Marketing, Marketing Theory, Psychology and Marketing, Communication Research, International Journal of Public Opinion Research, American Behavioral Scientist, International Journal of Eating Disorders, Journal of Clinical Psychiatry, and the American Journal of Psychiatry.

Faber’s research has been cited in numerous stories and articles appearing in media publications such as the New York Times, Washington Post, Wall St. Journal, USA Today, the New York Times Sunday Magazine, Forbes, Money, Parenting and Psychology Today.

Additionally, Faber’s research has won several top paper awards. He was named a fellow of the American Academy of Advertising and won the organizations award for Outstanding Contribution to Research.

Each year, the School’s doctoral faculty selects the distinguished visiting scholar. Associate Dean for Graduate Studies Earnest Perry will thank Faber with a plaque.

Faber’s presentation is free and open to the public.

Updated: November 6, 2020

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