Cynthia M. Frisby

Associate Professor

140-B Walter Williams Hall
Missouri School of Journalism
Columbia, MO 65211-1200


CYNTHIA M. FRISBY has built her research program around her desire to refine and evaluate advertising messages and to determine their effects on consumers. Her studies not only help to identify what messages may be most appropriate for specific audiences, but also provide insight into how knowledge, culture, motivations, perceptions and attitudes about an issue may influence consumer behavior. Frisby has completed several nationally recognized research projects, including those dedicated to helping health organizations develop communication campaigns for underserved populations. Other projects explore the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African-American women.

Frisby’s enthusiasm for her research is reflected clearly in the classroom: In 2002 the University of Missouri-Columbia awarded her one of its highest teaching honors, the William T. Kemper Fellowship. Student-athletes recognized her outstanding teaching by naming her one of the four Most Inspiring Professors on the MU campus in 2007. Several Mizzou ’39 honorees have named Frisby as their mentor. Mizzou ’39 honors outstanding seniors for their academic achievements, leadership and service.

Frisby earned her doctorate degree and her master’s degree from the University of Florida’s College of Journalism and Mass Communications. She joined the Missouri School of Journalism faculty in January 1998.


  • William T. Kemper Award for Excellence in Teaching, April 2002
  • Provost Outstanding Junior Faculty Teaching Award, October 2000
  • University of Missouri Faculty Incentive Grant, March 2000


  • Frisby, C.M. (2015). How You See Me, How You Don’t. Mustang, Oklahoma: Tate Publishing Company.
  • Fritz Cropp, Cynthia M. Frisby, Dean Mills. Journalism Across Cultures, Ames, IA: Iowa State University Press, 2003.

Book Chapters

  • Frisby, C. M.  (2013). Getting Real With Reality TV. Perspectives on Contemporary Issues, Seventh Edition, Ackley, K (Ed.), Cengage Learning; Plymouth, MA.
  • Frisby, C. (2007). Getting Real With Reality TV. Annual Editions: Mass Media 06/07, Thirteenth Edition, Gorham, J (ed.) West Virginia U-Morgantown.

Refereed Publications

  • Lumpkins, C. Y., Cameron, G. T., and Frisby, C. M. (2012). “Spreading the Gospel of Good Health: Assessing Mass Women’s Magazines as Communication Vehicles to Combat Health Disparities Among African Americans,” Journal of Media and Religion, 11(2), 78-90.
  • Frisby, C., & Aubrey, J. S. (2012). Race and genre in the use of sexualization in female artists’ music videos. Howard Journal of Communications, 23(1), pp. 66-87(22).
  • Aubrey, J. S., & Frisby, C. (2011). Sexual objectification in music videos: A content analysis comparing gender and genre. Mass Communication & Society, 14, 475-501.
  • Frisby, C. M. (2010). Sticks ‘n’ Stones May Break My Bones, But Words They Hurt Like Hell: Derogatory Words in Popular Songs. Media Report to Women, 38(4), 12-19.
  • María E. Len-Ríos, Amanda Hinnant, Sun-A Park, Glen T. Cameron, Cynthia M. Frisby and Youngah Lee (2009). Health News Agenda Building: Journalists’ Perceptions of the Role of Public Relations. Journalism & Mass Communication Quarterly, Vol. 86 Issue 2, p. 315-331.
  • Leshner, G. Cheng I, Song, J. H.,Choi, J., & Frisby, C. (2007). The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women. Integrative Medicine Insights: 235–44.
  • Frisby, C. (2006). “Shades of Beauty:” Examining the relationship of skin color on perceptions of physical attractiveness. Facial Plastic Surgery, vol. 22, no3, pp. 175-179.
  • Frisby, C. M. & Engstrom, E. (2006). “Always a Bridesmaid and Never a Bride: Portrayals of Women of Color as Brides in Bridal Magazines, Media Report to Women.
  • Frisby, C. M. (2006). A Matter of Life and Death: Effects of Emotional Message Strategies on Black Women’s Attitudes about Preventative Breast Cancer Screenings. Journal of Black Studies, 37(1) 103-126.
  • Frisby, C. M. (2004,). Does Race Matter?: Effects of idealized images on African American women’s perceptions of body esteem. Journal of Black Studies, 34(3), 323–347.
  • Reber, B. H., Frisby, C. M, & Cameron, G. (2004). Changing Direction: Assessing Student Thoughts and Feelings About a New Program in Strategic Communication. Journal of Advertising Education.
  • Frisby, C. M. (2002). Messages of Hope: Recommendations for social marketing strategies that encourage black women to screen for breast cancer. Journal of Black Studies, 32(5), pps. 489 –505.
  • Frisby, C. M. (2002). Men are Young and Restless Too: Redefining the media audience for daytime television. Journal of Advertising Research, 42(2), pps. 56–64.
  • Frisby, C. M. (2000). Building Theoretical Insights to Explain Differences in TV Remote Control Use Between Males and Females: A meta-analysis. Journal of Current Issues in Advertising Research.
  • Frisby, C. M. (2000). If You Build It, Will They Learn?: Effects of a course web site on student learning and teacher effectiveness. Journal of Advertising Education, 4(2), pp. 17–27.

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