364 McReynolds
Missouri School of Journalism
Columbia, MO 65211-1200
Phone: 573-882-4213
Fax: 573-882-4823
E-mail:
SHELLY RODGERS is an associate professor of strategic communication at the Missouri School of Journalism. She teaches in the areas of strategic communication and health communication with expertise on Internet health advertising, marketing and communication. A 2006 Journal of Advertising article ranks Rodgers as the No. 1 most productive researcher in Internet advertising and the No. 4 most productive in Internet advertising, marketing and communication.
Rodgers' research examines the effects of interactive communications on audience processing with emphasis on how to use the Internet to promote healthy behaviors. Research areas include cancer communication, smoking cessation/prevention and tobacco control. Her research on interactive advertising has been accessed online by more than 50 countries and has appeared in numerous journals including the Journal of Advertising, Journal of Communication, Journal of Advertising Research, Journal of Interactive Advertising, Marketing Research, Social Marketing Research and Journal of Health Communication.
Rodgers has been a primary or co-investigator in grant-supported projects for numerous organizations including the Missouri Foundation for Health, the St. Louis University School of Public Health, the Newspaper Association of America, the National Cancer Institute and the University of Missouri-Columbia.
A student nominated Rodgers for inclusion in the ninth edition of Who's Who Among America's Teachers 2005, a publication dedicated exclusively to recognizing the top five percent of premier teachers in the United States. She received the Promising Professor Award from the Mass Communication and Society division of the Association for Education in Journalism and Mass Communication in 2004. That same year the AEJMC Newspaper division honored Rodgers with its Top Faculty Paper Award.
Her professional experience includes full-time work at the Miller Friendt Ludemann advertising agency in Lincoln, Neb., where she worked as an account liaison for accounts such as Pepsi and (then) Governor Kay Orr. Rodgers worked full time as a marketing director for two private high schools and did freelance reporting and photography for Inside Tucson (Ariz.) Business, a weekly newspaper serving more than 100,000 subscribers. She frequently consults in the areas of strategic communication, health communication and interactive advertising.
Rodgers received her doctorate degree in journalism from the Missouri School of Journalism. She earned two master's degrees: one in journalism from the University of Arizona and the other in communication from the University of California-Davis. Rodgers earned a bachelor's degree from Union College in Lincoln, Neb.
She is a member of AEJMC and the International Communication Association.
