Jon Stemmle
Faculty Group Chair, Strategic Communication
AdZou, Faculty Chair, MOJO Ad, Strategic Communication
Professor140-G Walter Williams Hall
Missouri School of Journalism
Columbia, Mo. 65211
- Advertising
- Audiences and Persuasion
- Health Communication
- Public Relations
- Science Communication
- Strategic Communication
JON STEMMLE is a professor of strategic communication and former director of the Health Communication Research Center at the Missouri School of Journalism. He also has an appointment as an affiliate faculty member in the School of Health Professions.
In his role as a professor, Stemmle has taught a wide range of classes dealing with topics such as public relations, health and science communication, social media, event planning and integrated marketing campaigns. He is the co-director of MOJO Ad, a student-staffed, full-service agency that specializes in the 18- to 24-year old demographic. MOJO Ad’s clients include AT&T, Chevrolet, Enterprise Rent-A-Car, Purina, Sour Patch Kids, Walmart and Warner Brothers.
His primary research interests involve health-related community-based participatory research, tailored health communication, employee communication and corporate communication. Stemmle’s work in the area of strategic health communication has been presented to the U.S. Centers for Disease Control and Prevention (CDC), European CDC, National Cancer Institute (NCI), and various health literacy groups around the nation. Since 2003, Stemmle has been part of grant projects totaling more than $30 million dealing with topics such as health and science literacy, cancer prevention communications and photovoice. These projects were conducted on a variety of levels — from local and state to national and international — through federal agencies, including the CDC, NCI, NSF and USDA, as well as various foundations.
His co-authored research has been published in a wide array of journals including the Journal of Health Communication, Journal of Management & Marketing in Healthcare, and the Journal of Interactive Advertising. Stemmle has also served as a reviewer for several journals, including the Journal of Communication in Healthcare, Health Communication and Health Education & Behavior. In 2022, his co-authored book on employee communication was published by Routledge entitled “Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics.”
His career began in journalism with the Asbury Park Press in New Jersey and continued at newspapers around the country for nearly a decade. Stemmle has been involved with public relations and strategic communication for nearly 20 years.
Stemmle has a master’s degree in journalism from the University of Arizona (1997) and undergraduate degrees in history and communications from Virginia Wesleyan College (1993).
Selected Publications
- Zhang, Ni, Leary, Emily, Teti, Michelle, Stemmle, Jon and Hampton, Natalie (2020) Examining the Factors That Influence African Americans in the Midwest to Reduce Salt Intake. Health Equity, 4(1), 183-189, http://doi.org/10.1089/heq.2019.0079.
- Rodgers, Shelly, and Jon Stemmle (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues and Research in Advertising, 41(3), 257-283, https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1641447.
- Rodgers, Shelly, Wang, Ze, Maras, Melissa, Balakrishnan, Bimal, Burgoyne, Suzanne, Schultz, Jack, and Stemmle, Jon (2018) Development and Evaluation of a Science Communication Skills Training Program. Science Communication, 40(1), 3-32, https://doi.org/10.1177/1075547017747285.
- Young, Rachel, Willis, Erin, Stemmle, Jon, and Rodgers, Shelly (2015). Localized Health News Releases and Community Newspapers: A Method for Rural Health Promotion. Health Promotion Practice, 16(4), 492-500. DOI: 10.1177/1524839915580538. Epub 2015 Apr 9, https://doi.org/10.1177/1524839915580538.
- Park, HyoJung, Rodgers, Shelly, and Stemmle, Jon (2013). Analyzing Health Organizations’ Use of Twitter for Promoting Health Literacy. Journal of Health Communication, 18(4), 410-425. International Perspectives, DOI: 10.1080/10810730.2012.727956, http://dx.doi.org/10.1080/10810730.2012.727956.
- Stemmle, J. & Rodgers, S. (2014). Message Tailoring and Localization. Encyclopedia of Health Communication. Teresa L. Thompson, and Geoffrey J. Golson (Eds.).
- Park, H., Rodgers, S. & Stemmle, J. (2013). Analyzing Health Organizations’ Use of Twitter for Promoting Health Literacy. Journal of Health Communication: International Perspectives, DOI: 10.1080/10810730.2012.727956.
- Luke, D.A., Cameron, G. T., Cohen, E., Fu, Q., Lai, C. L. Stemmle, J., Paulen, M., McDaniels-Jackson, L., & Kreuter, M. W. (2012). Evaluating the Ozioma Cancer News Service: A Community Randomized Trial in 24 U.S. Cities. Preventative Medicine.
- Jack Schultz and Jon Stemmle. (April 5, 2012). Teaching Future Scientists to Talk. The Chronicle of Higher Education.
- Park, H., Rodgers, S. & Stemmle, J. (Fall 2011). Health Organizations’ Use of Facebook for Health Advertising and Promotion. Journal of Interactive Advertising, 12(1), special issue on social media.
- Young, R., Alhabash, S., Rodgers, S., & Stemmle, J. (August 2011). Newspaper Journalists and Public Health Professionals: Building the Health News Agenda in Community Newspapers. Journal of Management and Marketing in Healthcare, 4(3), 148-159.
Selected Presentations
- Schultz, Jack, Burgoyne, Suzanne, Balakrishnan, Bimal, Stemmle, Jon & Rodgers, Shelly (2019). SciCom meets SciTS — Interdisciplinary teamwork for science communication training. International Science of Team Science Conference, East Lansing, MI. (May 23, 2019).
- Sharp, Robert, King, Shannon, Owen, Rachel, Stemmle, Jon & Kang, Shaozhong (2018). Interdisciplinary Science Communication Experiences in China: A Graduate Student Perspective. Global Plant Council Symposium, Baltimore, MD. (Nov. 4, 2018).
- Rodgers, Shelly, Stemmle, Jon, & Stanze, Madison (2018). Narratives and Public Service Advertising (PSA) in Cancer Organizations’ Social Media. American Academy of Advertising 2018 Annual Conference, New York, NY. (March 22-25, 2018).
- Amy Dunaway, Natalie Hampton, Ashley Sipocz, Jon Stemmle and Glen Cameron. (2014). “Tailoring Sodium Reduction Messages to African Americans,” Poster Session, CDC National Conference in Health Communication, Marketing and Media, Atlanta.
- Gregory Perreault, Shelly Rodgers, and Jon Stemmle. (2013). Prescribing the News: Newsroom Size and Journalistic Experience as Key Factors in the Interaction Between Health Journalists and Public Health Organizations. Association for Education in Journalism and Mass Communication, Washington, D.C.
- Jon Stemmle. (2012). Telehealth Adoption: Using Media to Gain Public Awareness. ePoster, American Telehealth Association 17th Annual International Meeting and Exposition, San Jose, California.
- HyoJung Park, Shelly Rodgers, and Jon Stemmle. (2011). Health Promotion via Social Media: An Analysis of Health Organizations’ Use of Facebook in Enhancing Health Literacy. International Communication Association, Boston.
- Jon Stemmle and Amy Dunaway. (2011). Health Literacy and Communication: Maximizing Your Organization’s Efforts for Reaching the Media and the Public. Wisconsin Literacy’s Health Literacy Summit, Madison.
- Jon Stemmle. (2010). Improving the Health Literacy of Missourians Through Media Interventions. American Public Health Association, Denver.
Related Stories
Expand All Collapse All-
2024
- Oct 11, 2024 Nonprofit organization plans to turn pitches from PR students into real promotional campaigns
- Aug 22, 2024 MOJO Ad unveils NASA as newest client for student-staffed ad agency at Missouri School of Journalism
- Aug 05, 2024 Missouri School of Journalism’s Jon Stemmle wins Post-Secondary Professional of the Year Award
- Jun 25, 2024 New research from Missouri School of Journalism’s Jon Stemmle: Communicators adopting AI tools with astonishing speed
- Mar 12, 2024 A quarter of 2024 Mizzou ’39 recipients hail from Missouri School of Journalism
- Jan 25, 2024 How are communicators really using AI? Missouri School of Journalism’s Jon Stemmle has answers
- Jan 17, 2024 Missouri School of Journalism senior Ryan Wilson named one of AAF’s 50 Most Promising Multicultural Students
- Jan 04, 2024 Mizzou Athletics, School of Journalism partner on innovative branding program
-
2023
- Jun 29, 2023 Sara Shipley Hiles grows science writing programs at Missouri School of Journalism
- Apr 06, 2023 Strategic communication student at Missouri School of Journalism lands string of photo exhibitions on campus and (far) beyond
- Mar 01, 2023 Missouri School of Journalism students win 40 American Advertising Awards, will move on to regional competition
- Feb 02, 2023 Two Missouri School of Journalism students among 50 Most Promising Multicultural Students
- Jan 23, 2023 Missouri School of Journalism launches PRSSA chapter, opening up new opportunities for strategic communication students
-
2022
- Dec 22, 2022 PR Club provides help 4 heroes
- Dec 21, 2022 The Missouri School of Journalism in 2022
- Dec 20, 2022 A Texan Tiger
- Aug 25, 2022 Missouri School of Journalism alum Jasmyn Barr lands position at Google as producer
- Jun 07, 2022 Missouri School of Journalism partners with Sinclair School of Nursing to spread facts about COVID-19 vaccines, help nursing students communicate with public
- Feb 14, 2022 Missouri School of Journalism students win nine American Advertising Awards
-
2021
- Dec 21, 2021 2021 at the Missouri School of Journalism: A look back
- Dec 14, 2021 AdZou Challenge brings high school students from every corner of state to Missouri School of Journalism for marketing competition
- Dec 08, 2021 PR Club kicks off with optimism
- Nov 05, 2021 Summer fellowships at Missouri School of Journalism offer students from HBCUs a taste of grad school experience
- Nov 02, 2021 J-School professor co-writes book on employee communication
- Oct 11, 2021 Meet new School of Journalism Professor Dr. Zach Massey
- Sep 27, 2021 Meet new School of Journalism Professor Kate Rose
- Sep 22, 2021 Change in journalism school curriculum leads to Strategic Communication classes offered over summer for first time
- Aug 30, 2021 Missouri School of Journalism helping communities in Africa talk about pesticides, avoid fake news
- May 19, 2021 School of Journalism's MOJO Ad presents annual State of the YAYA report
- Apr 27, 2021 A glimpse into the ‘YAYA’ during the COVID-19 pandemic
- Feb 25, 2021 New School of Journalism core curriculum course debuts with a Strategic Communication spin
- Feb 24, 2021 Meet School of Journalism's newest Strategic Communication faculty member
- Feb 22, 2021 J-School Strategic Communication senior named one of the nation’s 50 most promising multicultural students
- Feb 04, 2021 School of Journalism curriculum overhaul continues apace despite COVID
- Jan 06, 2021 MOJO Ad presents findings to AT&T, wraps up first-ever virtual semester
-
2020
- Jun 03, 2020 Strategic communication senior shows resilience when finishing degree after COVID-19 challenges motivated him to move home to South Korea
- May 19, 2020 NSAC team advances to national finals, one of eight teams to compete in Adobe challenge
- May 14, 2020 MOJO Ad teams finish the semester remotely, present findings amid COVID-19 pandemic
-
2019
- Dec 17, 2019 Missouri journalism team helps public health agencies tell stories about opioids, abuse of the drugs
- Dec 10, 2019 MOJO Ad presents 2020 State of the YAYA: Under No Illusion
- Aug 18, 2019 School Welcomes Two New Faculty Members, Announces Promotions
- Feb 08, 2019 Missouri Students Report on Detroit Auto Show, Share Research Findings with GM Executives and PR Agencies
- 2018
- 2017
- 2016
- 2015
-
2014
- Jun 02, 2014 Student Journalists Don Lab Coats to Learn Intricacies of Scientific Experiments
- May 12, 2014 Alumna Sarah Canavese Named 2014 Smith/Patterson Summer Fellow
- May 08, 2014 Strategic Communication Awards Celebrate Excellence and Achievements
- Jan 21, 2014 Applications for the Summer Smith/Patterson Fellowship Are Now Being Accepted
-
2013
- Oct 18, 2013 AdZou Helps the Pettis County Health Center Rebrand Its Image
- Sep 23, 2013 AdZou Launches New Website with Improved Features for Clients and Students
- Aug 14, 2013 A Record Breaker: Missouri School of Journalism Faculty, Students and Alumni Present 114 Papers at International Conference; 11 Earn Top Paper Awards
- May 10, 2013 Smith/Patterson Summer Fellow Selected after National Search
- Apr 22, 2013 Fox Sports and Missouri School of Journalism Partner to Develop Campaign to Promote FIFA World Cup
- Apr 16, 2013 Journalism Senior Selected for National Science Foundation Summer Internship
- Feb 06, 2013 Applications for the Smith/Patterson Fellowship Are Now Being Accepted
- 2012
-
2011
- Sep 08, 2011 Missouri Journalism Faculty, Students and Alumni Present 94 Papers at International Research Conference
- May 17, 2011 New Smith/Patterson Fellow to Focus Her Health and Science Journalism on Poverty Issues in India, China and Africa
- May 04, 2011 Nonprofit Health Organizations Increase Health Literacy Through Social Media
- Mar 29, 2011 Journalism Student Selected for National Science Foundation Summer Internship
-
2010
- Dec 28, 2010 Missouri School of Journalism to Offer Graduate Dual-Degree Program With MU Master of Public Health Program
- Jul 29, 2010 Missouri Journalism Students, Faculty to Present 44 Papers at International Research Conference
- May 24, 2010 A New $1.5 Million Grant Will Fund Far-Reaching Science Communication Projects
- 2008
- 2004
Updated: November 17, 2023