Esther Thorson
Professor Emerita
ESTHER THORSON has published more than 100 scholarly pieces on news effects, advertising, media economics, and health communication, and she has edited six books. Thorson has headed grant and research contracts totaling nearly $3 million. Thorson publishes extensively on advertising message effects, and is a Fellow of the American Academy of Advertising. Thorson applies research, both hers and that of her colleagues, in newsrooms and advertising agencies across the United States and abroad.
Her research with colleague Margaret Duffy for the Newspaper Association of America has been presented in national forums throughout the United States. Other projects have focused on internet advertising, the choice of news sources of the 18-34 demographic, the emotional effect of negative news photographs and the impact of the Internet on traditional media use for news.
Thorson advised more than 35 doctoral dissertations, and her former students hold prestigious professorships throughout the United States and Asia. She is the recipient of the American Advertising Federation’s Distinguished Advertising Education Award, the American Academy of Advertising’s Outstanding Contribution to Research Award, a Mizzou Alumni Association Faculty Award and the Missouri Curator’s Award for Scholarly Excellence.
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2016
- Aug 18, 2016 Newspapers, Digital Subscription Services Can Optimize Profits with New Model
- Jul 25, 2016 Faculty, Students, Alumni to Present Almost 90 Papers at Global Conference
- May 23, 2016 Faculty, Students, Alumni to Present Research at International Communication Association in Japan
- Mar 22, 2016 Earnest Perry Named New Associate Dean for Graduate Studies
- Feb 03, 2016 New Book on Ethics Addresses Challenges in Advertising, Public Relations, Marketing
- Feb 01, 2016 Kwon Wins $1,650 Award for Research on Luxury Brand Behaviors
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2015
- Jul 15, 2015 Faculty, Alumni, Students to Present Papers at Global Research Conference
- May 28, 2015 Missouri Has Strong Presence at International Communication Conference
- May 20, 2015 Dean Mills: A Lifetime in Journalism, a Legacy as School of Journalism Dean
- Feb 02, 2015 4 Finalists for Dean's Position Announced
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2014
- Nov 04, 2014 Esther Thorson Discusses Ethics, TV Ads in DeFleur Lecture at Boston University
- Oct 16, 2014 Mizzou Alumni Association Honors 2 Journalism Faculty and Alumna with Faculty-Alumni Awards
- Sep 17, 2014 Professor Glen T. Cameron Receives Top International Public Relations Honor
- Jul 24, 2014 Missouri School of Journalism Faculty, Students and Alumni to Present 100-Plus Papers at International Conference; 18 Earn Top Paper Awards
- May 05, 2014 Missouri Journalism Scholars to Present 39 Papers at the International Communication Association Conference
- Apr 22, 2014 Missouri Journalism Students, Faculty and Alumni Present Scholarly Research at American Academy of Advertising Conference
- Apr 08, 2014 Doctoral Student Wins 3 Awards at the American Academy of Advertising Annual Conference
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2013
- Aug 14, 2013 A Record Breaker: Missouri School of Journalism Faculty, Students and Alumni Present 114 Papers at International Conference; 11 Earn Top Paper Awards
- Aug 06, 2013 Analysis of Recent International Communication Association Program Highlights Exceptional Research Productivity of the School
- May 28, 2013 Missouri School of Journalism Faculty, Students and Alumni to Present 33 Papers at the International Communication Association Conference in London
- Apr 11, 2013 Graduate Academic Adviser Martha Pickens Wins a 2013 Chancellor's Outstanding Staff Award
- Mar 06, 2013 Doctoral Student Heather Shoenberger Receives $2,000 Prize from the American Academy of Advertising
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2012
- Sep 25, 2012 News Consumption of Political Stories Not Enough to Retain Political Knowledge
- Sep 17, 2012 Expert on Media Habits of Young People Serves as Distinguished Visiting Scholar at the School
- Aug 14, 2012 Missouri School of Journalism Faculty, Students and Alumni Present 106 Papers at International Conference; 19 Earn Top Paper Awards
- May 16, 2012 Missouri School of Journalism Scholars to Participate in Global Research Conference
- May 04, 2012 Missouri Journalism Faculty, Alumnus to Publish 'Reporting Disaster on Deadline' Handbook
- Feb 21, 2012 Associate Professor Berkley Hudson Named New Editor of Visual Communication Quarterly
- Feb 02, 2012 Young Scholars Conference to Showcase Research about War and the Press
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2011
- Dec 05, 2011 Seven Soldiers Earn a Graduate Degree During December Commencement Ceremonies
- Sep 08, 2011 Journalism Faculty, Students and Alumni Receive 18 Awards for Outstanding Peer-Reviewed Research Papers at AEJMC
- Sep 08, 2011 Missouri Journalism Faculty, Students and Alumni Present 94 Papers at International Research Conference
- May 09, 2011 Rodgers Named Director of Research for Health Communication Research Center
- May 09, 2011 University of Wisconsin-Madison Honors Graduate Studies Dean Thorson with Nelson Award
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2010
- Nov 03, 2010 School's Doctoral Program Ranked among Nation's Best
- Jul 30, 2010 Faculty, Students to Serve as Moderators, Discussants and Panelists for 21 Sessions at AEJMC
- Jul 29, 2010 Missouri Journalism Students, Faculty to Present 44 Papers at International Research Conference
- Jul 08, 2010 Citizen Journalism vs. Legacy News: The Battle for News Supremacy
- Jun 07, 2010 Missouri Journalism Students, Faculty, Alumni to Present 12 Papers, Lead Panel Discussions at 2010 ICA Conference in Singapore
- Apr 29, 2010 Five Missouri School of Journalism Faculty Members Approved for Graduate Faculty Status
- Apr 29, 2010 Missouri's Strategic Communication Researchers Rank No. 1 in Advertising Publications
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2009
- Oct 26, 2009 Thorson, Duffy Surprised with President's Award at the Annual Missouri Press Association Convention
- Jul 22, 2009 Missouri Journalism Faculty, Students to Present 50 Scholarly Papers, Lead 21 Sessions at Upcoming Research Conference
- Jun 08, 2009 Esther Thorson Receives MU Director of Graduate Studies Outstanding Contribution Award
- Jun 01, 2009 Amy Lenk, Longtime Graduate Adviser, Retires
- May 27, 2009 MU Researchers Offer Insights for Advancing Health Communication through Digital Media
- May 19, 2009 Missouri Faculty, Students Present 36 Papers at ICA Conference
- Apr 08, 2009 Traditional Media Provides More Comprehensive News Than Citizen Media and Blogs, MU Researchers Find
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2008
- Oct 13, 2008 Gifts from Chinese Guests Express Respect and Admiration for the World's First School of Journalism on the Occasion of the Centennial/Dedication Celebration
- Sep 18, 2008 Missouri Journalism Associate Dean Receives Outstanding Educator Award
- Aug 08, 2008 Missouri Journalism Faculty, Graduate Students Present 36 Papers at AEJMC Conference
- May 30, 2008 Broadcast Professor Emeritus Named 2008 Faculty Retiree of the Year
- May 27, 2008 Missouri Journalism Faculty and Students Presented 46 Papers at 2008 ICA Conference
- May 01, 2008 Elizabeth Hardt Wins 2008 "Pat on the Back" Award for Outstanding Contributions to the School
- Apr 24, 2008 Ten Graduate Students to Be Selected for Prestigious WHCA-Missouri Fellowship in Government Affairs Reporting
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2007
- Oct 15, 2007 Cameron and Journalism Alumni Colleagues Release New Public Relations Textbook
- Oct 01, 2007 Missouri School of Journalism Welcomes New Faculty for Fall 2007; Names Three to Acting Posts
- Sep 25, 2007 Four Journalism School Alumni to Receive Mizzou Alumni Association's 2007 Faculty-Alumni Awards
- Aug 30, 2007 Missouri Researchers Present 47 Papers, Panel Discussions at Leading Academic Conference
- Aug 27, 2007 Missouri Journalism Professor Releases Sixth Edition of Media Ethics Textbook
- Jul 16, 2007 Professor Emeritus John C. Merrill Honored in New Book for His Six Decades of Service to Journalism Education
- Jul 09, 2007 Charter Membership in Walter Williams Society Now Available Through 2008
- Apr 30, 2007 31 Missouri Journalism Faculty, Student Papers on Program at 2007 ICA Conference
- Apr 27, 2007 Dean Mills to Take a Year's Break from Dean's Responsibilities, Provost Announces
- Mar 14, 2007 Journalism Doctoral Student Wins Competitive $15,000 International Scholarship
- Feb 15, 2007 Newspaper Study: Investing in the Newsroom is Good for Business
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2006
- Oct 24, 2006 Strategic Planning for Strategic Communication Education
- Sep 26, 2006 Upcoming Symposium to Discuss "New Media, Enduring Values"
- Sep 13, 2006 Missouri Journalism and Law Schools Set to Blaze New Paths in Study of Media and Conflict
- Jul 17, 2006 Journalism Students and Faculty to Present 31 Papers at 2006 AEJMC Conference
- Jun 08, 2006 Rick Shaw Named Director of Pictures of the Year International
- May 25, 2006 Missouri Journalism Faculty and Students to Present 31 Papers at 2006 ICA Conference in Germany
- Feb 06, 2006 New PRIME Lab Web Site to Facilitate Sharing of Media Effects Research
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2005
- Sep 20, 2005 Dean Mills Honored as Recipient of Pacheco Leadership Award
- Aug 30, 2005 New Donald W. Reynolds Journalism Institute to Focus on the Future of Journalism
- Aug 23, 2005 Donald W. Reynolds Journalism Institute Names Three to Its Executive Staff
- Aug 08, 2005 Missouri Journalism Students and Faculty Present 32 Papers, Win Four Student Awards at 2005 AEJMC Convention
- Jun 21, 2005 Wilkins, Coleman Receive Grant to Conduct Ethics Research; Named Page Legacy Scholars
- Jun 20, 2005 Overholser Co-Authors Book on the Press and Democracy
- May 20, 2005 Two Longtime Missouri Journalism Professors Retire
- Feb 25, 2005 Brochure Now Available for Journalism and Law Graduate Program
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2004
- Nov 11, 2004 TV Cameras in Courtroom and Pretrial Publicity to Be Discussed at Upcoming Presentation
- Nov 11, 2004 Media's Attitude Significantly Affects Individual's Social Connectedness, MU Researcher Finds
- Oct 21, 2004 New Brochure Available for Five-Year BJ/MA Program
- Sep 23, 2004 Topic of Accuracy Discussed at Chicago Conversation
- Sep 19, 2004 Chicago Forum to Target Accuracy in Journalism
- Aug 23, 2004 Missouri Faculty and Students Win Awards, Present Papers at Professional Conference
- Jun 02, 2004 Esther Thorson Named 2004 Distinguished Educator by American Advertising Federation
- Jun 02, 2004 Two Journalism Faculty Members Named to the 2004 Class of Apple Distinguished Educators
- May 20, 2004 "It's a Dangerous World Out There"
- May 12, 2004 Journalism Staff Member Receives MU Award
- Mar 24, 2004 Top Incoming Journalism Undergraduates Also Admitted to Graduate Program
- 2003
Updated: August 7, 2019